Paul Sebastian Kradyel

I built Coffra, a seven-project marketing portfolio centered on a live Streamlit dashboard for a fictional D2C coffee brand. Its agentic lead-intelligence system combines Claude API tool use, LangChain, FAISS, XGBoost, SHAP, and human approval workflows to qualify leads and govern outreach claims.

At ATOR Banatul de Munte within the Diocese of Caransebeș, I lead marketing operations for a 750-beneficiary youth organization across six regional branches. I plan campaigns, segment audiences, distribute bilingual content, measure performance for 130+ events annually, and built analytics pipelines that improved campaign targeting efficiency by 60%.

I manage two EU-funded marketing budgets of up to €50K combined with 100% audit compliance across three cycles, while coordinating cross-functional teams of 10+ people. I also deliver AI/ML and data science training nationally, reaching more than 100 participants.

My work connects marketing strategy with technical implementation: RFM and ML segmentation, Bayesian marketing mix modeling, multi-touch attribution, lead scoring, AEO/SEO, and marketing automation. I hold an MSc in Marketing and Business Communication from Babeș-Bolyai University and certifications across Google, HubSpot, IBM AI Engineering, MLOps, and AWS DevOps and AI.