At PrestaChamps, I manage 20–25 client accounts across paid media, strategy, optimization, diagnostics, and reporting. I raised one client’s ROAS from 2.0 to 10.0 on the same budget through seasonal targeting, keyword restructuring, and audience segmentation.
I also build and improve conversion-focused landing pages, troubleshoot tracking and product-feed issues, and work with PrestaShop and other e-commerce setups. On non-brand Search campaigns, I reached 8%+ CTR while keeping CPC low through search-term analysis, keyword restructuring, targeting, and ongoing testing.
Before moving into paid media, I worked in SEO and communications. At Wire Fence, I owned SEO strategy, including keyword research, on-page optimization, content recommendations, outreach, and link building.
