At eMAG Marketplace, I lead the Advertising Product organisation and partnered with engineering, data and commercial teams to launch an audience-targeted retail-media revenue stream. I designed its campaign measurement and reporting system, including automated daily data refreshes and new-to-brand and attributed-sales metrics, then documented the operating process for the display team.
At Pentest-Tools.com, I helped grow a bootstrapped cybersecurity SaaS company while it remained profitable, contributing to freemium strategy, customer research and the rebuild of its public website as an instrumented acquisition engine. Earlier, as Product Owner at EveryMatrix, I owned the roadmap for a platform behind 70+ white-label sites and led their migration to a decoupled Node.js and React architecture without downtime.
