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Ioana Boboc

@ioanaboboc

Message

I build scalable CRM workflows and data-driven campaigns that convert leads into qualified pipeline.

Romania

Message

At Macro, I manage marketing operations and HubSpot CRM for enterprise clients including Plus One Robotics and Continuous Tech. I've generated 150+ MQLs from 500+ leads, improved qualification accuracy by 25%, and reduced sales conversion time by 30% through lead scoring and automated nurturing.

I've also grown organic digital performance at Euro Job Services and Mass Media TV through SEO, content, social media, and A/B testing—driving major engagement, reach, lead, and traffic gains without paid promotion. My experience spans HubSpot-Salesforce integration, campaign reporting, cross-functional project coordination, client support, and mentoring SEO students in remote teams.

Experience

Work history, roles, and key accomplishments

Current

Marketing Operations & CRM Specialist

Current

Macro

Feb 2026 - Present (6 months)

Managed end-to-end marketing operations for Macro while supporting enterprise clients including Plus One Robotics and Continuous Tech, translating business requirements into scalable CRM solutions. Administered the full HubSpot ecosystem, configuring workflows, forms, landing pages, and campaigns that generated 250+ qualified leads with 42% average open rates.

HubSpot Salesforce Marketing Automation Lead Scoring Workflow Management Campaign Management Confluence Jira Data Analysis Reporting Stakeholder Management

Education

Degrees, certifications, and relevant coursework

Babes-Bolyai University

Bachelor's Degree, Journalism

2021 - 2024

Activities and societies: Projects: SEO strategy for university blog (+15% traffic, 8,000 → 9,200 visitors); Instagram project (350 followers, 15% engagement); Thesis on social media algorithms.

Pursued a Bachelor's degree in Journalism (English) with projects including an SEO strategy for the university blog and a thesis on social media algorithms.