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Andra Moldovan

@andramoldovan

Performance marketing specialist at adLemonade managing paid media for 20 client accounts across lead generation and eCommerce.

Romania

Message

At adLemonade, I plan, implement and optimize paid media campaigns for approximately 20 client accounts across different industries. I work on lead generation, eCommerce and awareness campaigns across Google Ads, Meta Ads and other advertising platforms.

I use GA4, Looker Studio and Windsor.ai to analyze performance and prepare client reports, and I build client-specific ChatGPT workflows to support research and recurring marketing tasks. Earlier, at IDEA PERPETUA, I created advertising content for Google Ads and Facebook campaigns and contributed to benchmarking analysis for Metropolis Foundation.

Experience

Work history, roles, and key accomplishments

Current

Digital Marketing Specialist

Current

adLemonade

Nov 2022 - Present (4 years)

Plan, implement and optimize paid media campaigns across Google Ads, Meta Ads, TikTok Ads, Microsoft Advertising, LinkedIn Ads and X Ads. Manage a portfolio of approximately 20 client accounts, developing strategies for lead generation, eCommerce, and awareness objectives.

Google Ads Meta Ads TikTokAds Microsoft Advertising LinkedIn Ads X Ads ChatGPT Ads GA4 Looker WindsorAI ChatGpt Claude ROAS CPA CPL Conversion Rate Optimization A B Testing Budget Management Account Management

Junior Digital Marketing Specialist

adLemonade

May 2022 - Nov 2022 (6 months)

Progressed from Junior Digital Marketing Specialist, supporting paid media campaign management and optimization across various platforms.

Google Ads Meta Ads TikTokAds Microsoft Advertising LinkedIn Ads X Ads GA4 Looker ChatGpt

Marketing Intern

IDEA PERPETUA

Feb 2022 - Jun 2022 (4 months)

Contributed to marketing projects, created advertising content for Google Ads and Facebook campaigns, supported website updates, and conducted benchmarking analysis.

Google Ads Facebook Ads Adobe Illustrator Benchmarking