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Ilinca BidilicaIB
Open to opportunities

Ilinca Bidilica

@ilincabidilica

I’m a Web Analytics Specialist turning Adobe analytics data into actionable dashboards and insights.

Romania
Message

What I'm looking for

Certified Adobe Analytics & CJA specialist with 5 years' experience turning complex data into clear, actionable insights. Looking for a remote-first role to own web/digital analytics end-to-end: dashboards, data quality, and helping stakeholders make confident decisions. I value curious, collaborative teams. Based in Romania (EU), open to Employer of Record.

Data tells stories. My job is to make sure those stories are accurate, useful, and reach the people who need them.

I specialize in web analytics and MarTech - building measurement frameworks, governing data ecosystems, and turning complex datasets into decisions that matter at the executive level. Most of my work lives in the Adobe ecosystem, with a focus on making these tools work reliably and scale across teams.

Over the years I’ve led platform migrations, shaped analytics governance, and built dashboards that moved conversations from “we think” to “we know.”

My focus is on closing the gap between what the data says and what the business does with it - through clean tracking, clear visualizations, and the right context for the people who need it most.

Experience

Work history, roles, and key accomplishments

IBM logoIB
Current

WEB ANALYTICS SPECIALIST

May 2024 - Present (2 years 2 months)

Design and deliver high-value dashboards that turn complex data into clear, actionable decision-support tools for executives and senior leadership. Led the Adobe Analytics to CJA migration, troubleshooting and validating data to maintain accuracy. Serve on the Adobe Analytics and Adobe Customer Journey governance group and lead enablement sessions to grow analytics adoption across teams.

Cognizant Netcentric logoCN

WEB ANALYTICS SPECIALIST

Cognizant Netcentric

Oct 2021 - May 2024 (2 years 7 months)

Built standard and custom Adobe Analytics reports for enterprise clients, translating business requirements into reliable reporting solutions. Supported clients in interpreting results and turned complex data into clear, actionable insights. Performed thorough data validation and QA to ensure accuracy and reliability across all deliverables before release.

Education

Degrees, certifications, and relevant coursework

Academy of Economic Studies logoAS

Academy of Economic Studies

MASTER'S DEGREE, Marketing and Business Communication

2022 - 2024

Grade: 9.66

Academy of Economic Studies logoAS

Academy of Economic Studies

BACHELOR'S DEGREE, Marketing

2019 - 2022

Grade: 9.25

DC

Dinicu Golescu National College

High School, Nature Sciences

2015 - 2019

Completed studies in Nature Sciences at Dinicu Golescu National College (2015–2019).

Tech stack

Software and tools used professionally

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