Certified Adobe Analytics & CJA specialist with 5 years' experience turning complex data into clear, actionable insights. Looking for a remote-first role to own web/digital analytics end-to-end: dashboards, data quality, and helping stakeholders make confident decisions. I value curious, collaborative teams. Based in Romania (EU), open to Employer of Record.
Ilinca Bidilica
@ilincabidilica
I’m a Web Analytics Specialist turning Adobe analytics data into actionable dashboards and insights.
What I'm looking for
Data tells stories. My job is to make sure those stories are accurate, useful, and reach the people who need them.
I specialize in web analytics and MarTech - building measurement frameworks, governing data ecosystems, and turning complex datasets into decisions that matter at the executive level. Most of my work lives in the Adobe ecosystem, with a focus on making these tools work reliably and scale across teams.
Over the years I’ve led platform migrations, shaped analytics governance, and built dashboards that moved conversations from “we think” to “we know.”
My focus is on closing the gap between what the data says and what the business does with it - through clean tracking, clear visualizations, and the right context for the people who need it most.
Experience
Work history, roles, and key accomplishments
Design and deliver high-value dashboards that turn complex data into clear, actionable decision-support tools for executives and senior leadership. Led the Adobe Analytics to CJA migration, troubleshooting and validating data to maintain accuracy. Serve on the Adobe Analytics and Adobe Customer Journey governance group and lead enablement sessions to grow analytics adoption across teams.
WEB ANALYTICS SPECIALIST
Cognizant Netcentric
Oct 2021 - May 2024 (2 years 7 months)
Built standard and custom Adobe Analytics reports for enterprise clients, translating business requirements into reliable reporting solutions. Supported clients in interpreting results and turned complex data into clear, actionable insights. Performed thorough data validation and QA to ensure accuracy and reliability across all deliverables before release.
Junior Web Analytics Specialist
Cognizant Netcentric
Oct 2021 - May 2024 (2 years 7 months)
Created standard and custom reports in Adobe Analytics to meet client requirements. Analyzed business needs, supported clients in interpreting analytics results, and performed data validation and quality assurance checks before delivery.
Education
Degrees, certifications, and relevant coursework
Academy of Economic Studies
MASTER'S DEGREE, Marketing and Business Communication
2022 - 2024
Grade: 9.66
Academy of Economic Studies
BACHELOR'S DEGREE, Marketing
2019 - 2022
Grade: 9.25
Dinicu Golescu National College
High School, Nature Sciences
2015 - 2019
Completed studies in Nature Sciences at Dinicu Golescu National College (2015–2019).
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Salary expectations
Social media
Job categories
Skills
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