Pelangi Pelangi

Acted as business owner for AI enablement initiative, defining sales model and strategy for GenAI-powered features. Spearheaded sales team to achieve 1.7x YoY growth within first 6 months and led three key subdivisions.

Spearheaded expansion of new sellers on Lazada Marketplace, managed budget planning and control, and achieved cost-effective marketing. Achieved 2x seller growth and 3x order growth through new seller programs.

Enhanced end-to-end seller journey by developing a comprehensive playbook and standardizing operations across six ventures. Established the Rising Star program and SEED program, yielding notable CTR and order rates.

Oversaw new seller performance to enhance Lazada Marketplace and LazMall, focusing on increasing seller and item presence. Restructured targeted hunter program and collaborated with external entities to facilitate online transformation during COVID-19.

Spearheaded growth of mass sellers through enhancements to registration and verification processes. Implemented CRM optimization resulting in 60% reduction in drop rates and orchestrated automation system deployment.

Expanded team to facilitate category growth and successfully acquired an average of 30 sellers per month with an 85% selling rate.

Managed projects and daily team operations, including resource planning to ensure timely delivery of milestones. Conducted User Acceptance Testing and created user guidance documentation.

Provided 24/7 online standby for system bug first response and acted as gatekeeper for CRM integration and escalation protocol. Successfully reduced incident escalation by 40%.

Provided leadership as Center Manager and Marketing Support to facilitate growth of the training center. Developed new programs and collaborated with schools to improve student learning experiences.

Bachelor's degree in Economics from National University of Jakarta, completed in 2016.

Completed the Bachelor Foundation Programme (Certificate) at Wittenborg University of Applied Science in 2006.