Open to opportunities

Addivia Karina

@addiviakarina

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Consultative sales leader with over 10 years of experience.

Indonesia

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What I'm looking for

I am looking for a role that offers growth opportunities and values strategic thinking.

I am a consultative-based sales leader with more than 10 years of experience in sales management. My career has been marked by a creative and strategic approach to driving market expansion and client acquisition, particularly in the AI technology sector. At Hiire.ai, I spearheaded the sales team, developing strategies that not only increased operational efficiency but also significantly grew our client base. My leadership style emphasizes coaching and training, ensuring that my team is equipped with the necessary tools and resources for success.

Previously, I managed the Business Development and Marketing Development teams for LinkedIn under TDCX, where I established KPIs and targets that aligned with our organizational goals. My ability to resolve technical and operational issues efficiently has been a key factor in improving team performance. I have a proven track record of closing enterprise deals and managing the end-to-end sales process, which has been instrumental in my success across various roles in the sales domain.

Experience

Work history, roles, and key accomplishments

Current

Head of Sales

Current

Hiire.ai

Oct 2023 - Present (1 year 8 months)

Spearheaded the sales team by developing strategies for market expansion in AI Technology, increasing operational efficiency and growing the client base. Provided coaching and training to support the sales team and ensured CRM hygiene for data accuracy.

Sales Strategy Team Leadership CRM Management Coaching AI Technology Data Analysis

Business Development Team Lead

LinkedIn | TDCX

Jul 2023 - Oct 2023 (3 months)

Managed operations and leadership of Business Development and Marketing teams for LinkedIn. Established KPIs, resolved operational issues, and provided coaching to help team members achieve targets.

KPIs Team Leadership Business Development Marketing Strategy Training Forecasting

Sr. Business Development Manager

Workmate

Nov 2022 - Jul 2023 (8 months)

Led the end-to-end sales cycle for enterprise clients, focusing on consultative sales and relationship management to ensure renewal success and achieve sales targets.

Consultative Sales Relationship Management Sales Cycle Management Lead Generation Performance Tracking Sales Planning

Worker Loyalty Growth Manager

Workmate

Nov 2022 - Jul 2023 (8 months)

Developed business opportunities with enterprise clients, enhancing worker engagement and retention. Built long-term relationships with businesses to align loyalty solutions with workforce challenges.

Business Development Retention B2B Sales Relationship Management Support Insights

Demand Generation Team Lead

Kormo Jobs Google

Sep 2019 - May 2022 (2 years 8 months)

Grew Google's job board and career development product in Indonesia. Managed Enterprise Sales teams and set KPIs for operational growth while analyzing team performance.

Demand Generation Team Management KPIs Sales Development Market Analysis Event Management Training Performance Analysis

Business Development

Oracle Sdn Bhd

Jun 2019 - Oct 2019 (4 months)

Covered the enterprise segment for SaaS product consultancy, engaging with C-Level executives to deliver digital transformation solutions.

Digital Transformation Human Capital Management Sales Strategy Consultation

Senior Account Manager

GOJEK

Jun 2017 - Jul 2019 (2 years 1 month)

Managed field sales team targets for acquiring new SMB merchants. Led a team in reporting and troubleshooting sales processes.

Account Management Team Leadership SMB Sales Reporting Troubleshooting Sales Targets Field Sales

District Sales Manager

GOJEK

May 2018 - Jul 2019 (1 year 2 months)

Managed the field sales team focusing on merchant growth and acquisition. Analyzed performance to build strategies for market penetration.

Field Sales Performance Analysis Team Leadership Sales Strategy Market Penetration Training

Google AdWords Express Sales Specialist

TDCX Sdn Bhd

Sep 2015 - Jun 2017 (1 year 9 months)

Served as the account manager for SMB clients, optimizing their online presence through Google AdWords Express and consulting on campaign strategies.

Account Management Google Adwords Online Marketing Consultation Campaign Strategy SMB Sales Troubleshooting

Education

Degrees, certifications, and relevant coursework

Universitas Padjadjaran

Bachelor Degree of Art, French Studies

2008 - 2013

Grade: 3.14

Completed a Bachelor Degree of Art in Humanity with a focus on French Studies, achieving a GPA of 3.14. The program included comprehensive studies in language, culture, and literature, providing a strong foundation in the French language and its applications.