Open to opportunities

Peimin Li

@peiminli

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I turn marketing, e-commerce, and consumer data into targeted growth strategies and AI visibility insights.

France

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What I'm looking for

I'm looking for a cross-functional marketing and analytics role where I can use data, AI tools, CRM, and consumer insights to improve growth, customer engagement, and brand visibility in AI engines.

I'm supporting L’Oréal global markets at Grasp through renewals and media operations, validating campaign taxonomy, GTM, and assets while coordinating documentation across Taxo, Grasp QA, and Loop.

I've built HubSpot pipelines, dashboards, segmentation lists, and Amplemarket outbound flows to improve targeting, newsletters, and lead nurturing. Previously at Wahool, I tracked performance across three e-commerce shops and 40+ SKUs, with insights that increased ROI by 20%, while influencer campaigns generated $150K in revenue.

My projects combine marketing analytics with AI tools, from Reddit sentiment and topic analysis for Ubisoft to NLP-based brand perception analysis for Jaguar. I'm currently focused on Generative Engine Optimization, researching what makes brands visible to AI engines.

Experience

Work history, roles, and key accomplishments

Current

Sales & Marketing Specialist

Current

Grasp

Oct 2025 - Present (10 months)

Supported L'Oréal global markets through renewals and media operations, validating campaign setups and coordinating documentation. Managed HubSpot pipelines, built dashboards, and executed cross-channel communications.

HubSpot AmpleMarket LinkedIn CRM Data Analytics Marketing Automation Segmentation Lead Nurturing

Marketing & E-commerce Intern

Wahool

Sep 2023 - May 2024 (8 months)

Led performance tracking for 3 e-commerce shops and 40+ SKUs using Power BI and Excel, driving a 20% increase in ROI. Coordinated 15+ influencer partnerships, generating $150K in revenue.

Power BI Excel Influencer Marketing ROI Analysis Campaign Management

Retail Operation Intern

NIO

Jul 2022 - Mar 2023 (8 months)

Analyzed EV charging station performance data across 43 cities, identifying expansion opportunities and operational bottlenecks. Coordinated with local teams to execute national customer engagement campaigns.

Data Analysis SQL Excel Operations Customer Engagement Reporting