Open to opportunities

dhairya rajput

@dhairyarajput

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I build marketing data dashboards, automate reporting, and optimize paid campaigns for stronger performance.

France

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What I'm looking for

I'm looking to apply marketing analytics, business intelligence, and data science skills to improve product, campaign, and CRM performance through automation, dashboards, and data-driven strategy.

I've improved marketing performance at IMS nHAnce, Mimopolitan, Think Why, and Viral Mint through data analysis, dashboard automation, and campaign optimization. At IMS nHAnce, I built Power BI and Google Sheets dashboards for daily KPI tracking, reducing reporting time by 40%.

I've used Excel, SQL, Python, Google Ads, Meta Ads, Salesforce, and BigQuery to segment audiences, track KPIs, identify market trends, and improve campaign outcomes. My work includes reducing CPL by 25%, improving ROAS by approximately 20%, and increasing reporting efficiency by approximately 30%.

I'm currently pursuing an MSc in Data Science & AI at TBS Education and enjoy building personal projects, including a hand-tracking AR interface, web-scraping tools, and a small TypeScript game.

Experience

Work history, roles, and key accomplishments

Marketing Analyst (Data)

IMS nHAnce

May 2025 - Nov 2025 (6 months)

Queried large marketing datasets via Excel and created data groups for outreach and demographic targeting. Created automated dashboards on Power BI and Google Sheets for daily KPI tracking, reducing reporting time by 40%.

Excel Power BI Google Sheets SEO Cluster Analysis

Social Media Manager

Mimopolitan

Dec 2024 - May 2025 (5 months)

Optimized Meta ad campaigns, generating a 25% decrease in CPL through audience segmentation and A/B testing. Led process optimization initiatives and implemented automations to reduce operational costs.

Meta Ads A B Testing Audience Segmentation Excel Automation

Paid Search Specialist

Think Why

Aug 2024 - Nov 2024 (3 months)

Developed data-driven Google Ads strategies across the entire conversion funnel, improving sales. Implemented continuous A/B tests on ad creatives and landing pages.

Google Ads A B Testing Conversion Funnels Landing Page Optimization

Business Analyst

Viral Mint

Dec 2023 - Jul 2024 (7 months)

Optimized Google Ads campaigns, improving ROAS by approximately 20% across multiple client accounts. Created KPI tracking dashboards via Excel and Google Sheets for weekly performance reporting.

Google Ads Excel Google Sheets KPI Tracking ROAS

Marketing Executive & Designer

Hippie@Heart

Aug 2023 - Dec 2023 (4 months)

Modeled local competitor data on Google Sheets to identify market opportunities, increasing engagement by 20%. Made CRM compatible work models to increase customer satisfaction and increased social media engagement by 35%.

Google Sheets CRM social media engagement

Jr. Business Analyst

Pioneer Media Labs

Oct 2022 - May 2023 (7 months)

Analyzed operational and campaign data to identify workflow inefficiencies. Created monthly business performance reports using Excel and visualization tools.

Excel Data Analysis Reporting Visualization