abdeslam fathi
@abdeslamfathi
I improve CRM data, reporting, segmentation, and automation for marketing and sales teams.
FranceWhat I'm looking for
I've delivered CRM and marketing automation missions through Quatech Consulting, diagnosing pipeline friction, improving customer data, and turning raw information into actionable reporting.
For a transport and logistics client, I redesigned a six-stage HubSpot pipeline with 74 custom properties, improved segmentation, and corrected mapping errors across 52+ transactions. I also built Looker Studio sales dashboards, automated onboarding and payment workflows with Make.com, and created four personalised transactional email templates.
At Quatech, I migrated and cleaned candidate data with SQL, removed duplicates, supported GDPR compliance, and built Power BI reporting on recruitment delays and conversion rates. I also led CRM testing, documented issues, and deployed automation for welcome, follow-up, reactivation, and monitoring journeys.
My background combines electronic engineering and digital marketing. I've also worked on Google Ads, Facebook Ads, SEO, WordPress, Google Analytics, product benchmarking, and Agile delivery, and I'm available for remote contract missions and full-time roles.
Experience
Work history, roles, and key accomplishments
CRM & Relationship Automation Analyst
Quatech Consulting
Mar 2026 - Jun 2026 (3 months)
Diagnosed sales pipeline and redesigned HubSpot structure with 74 custom properties, cleaned data on 52+ transactions, and automated workflows with Make.com. Built Looker Studio dashboards and transactional email templates.
Marketing Automation & CRM Analyst
Quatech Consulting
Apr 2025 - Jan 2026 (9 months)
Led CRM data migration, cleaning and loading candidate databases with SQL, and deployed Make.com workflows for automation. Built Power BI dashboards and conducted functional testing of the CRM.
Marketing Product Manager
Amasco
Nov 2024 - Apr 2025 (5 months)
Conducted market benchmark and competitor analysis to guide product strategy, and implemented Jira/Agile methodology for the team.
Digital Marketing & Communication Officer
PSP
Oct 2023 - Aug 2024 (10 months)
Analyzed and optimized Google Ads and Facebook Ads campaigns, reported with Google Analytics and Power BI, and improved landing pages and SEO. Qualified and enriched customer database with GDPR compliance.
Digital Marketing Assistant
PSP
Mar 2023 - Aug 2023 (5 months)
Managed and updated WordPress website, performed on-page SEO optimization, and managed social media and editorial calendar.
Education
Degrees, certifications, and relevant coursework
Anthropic
AI Fluency: Framework & Foundations, Artificial Intelligence
2026 - 2026
AI Fluency: Framework & Foundations certification from Anthropic.
HubSpot Academy
HubSpot Marketing Hub Software, Marketing
2026 - 2026
Certification in HubSpot Marketing Hub Software from HubSpot Academy.
Google Analytics Certification, Analytics
2026 - 2026
Google Analytics Certification from Google.
EDC Paris Business School
Master's Degree, Digital Marketing
2022 - 2024
Master's Degree in Digital Marketing from EDC Paris Business School, part of the Grande École program.
Mouloud Mammeri University of Tizi Ouzou
Master's and Bachelor's Degree, Electronic Engineering
2017 - 2022
Master's and Bachelor's Degree in Electronic Engineering from Mouloud Mammeri University, Tizi Ouzou, Algeria.
The Forage
GenAI for Proposal Generation, Artificial Intelligence
GenAI for Proposal Generation certification from The Forage.
Tech stack
Software and tools used professionally
Availability
Location
FranceAuthorized to work in
Salary expectations
Job categories
Skills
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