Open to opportunities

cecilia nkelo

@ceciliankelo

Message

Data-driven analyst transitioning from digital marketing to data analytics.

France

Message

What I'm looking for

I am looking for a data analytics role where I can build dashboards, drive data-informed marketing optimizations, and grow technical skills in SQL and visualization within a collaborative, growth-focused team.

I am a data-driven professional transitioning from digital marketing to data analytics, with hands-on experience transforming complex datasets into actionable insights for global media agencies. I specialize in performance analysis, KPI tracking (CTR, CPC, ROAS), A/B testing, and campaign optimization.

In my current role I designed and automated cross-channel performance dashboards in Looker Studio, reducing manual reporting time by 30%, and provided data-backed optimization recommendations to clients across international markets. I have led experimentation roadmaps, produced executive strategic reports, and implemented tracking systems using tools such as GA4, GTM, Campaign Manager and SQL.

I am currently completing the Google Data Analytics Professional Certificate (skills in SQL, R, data cleaning and visualization) and seek opportunities where I can apply rigorous analysis, build scalable dashboards, and drive data-informed decisions to improve marketing ROI and growth metrics.

Experience

Work history, roles, and key accomplishments

Current

Traffic Manager / Ad Operations

Current

KR Wavemaker

Mar 2023 - Present (2 years 11 months)

Designed and automated cross-channel Looker Studio dashboards, reducing manual reporting time by 30%; monitored ROAS and CPA to provide data-backed campaign optimizations across international markets.

Looker Studio GA4 Google Tag Manager A B Testing Campaign Optimization SQL

Head of Digital Campaigns

Orange Bank

Sep 2021 - Sep 2022 (1 year)

Analyzed SEA campaign data to identify user-journey friction and increased conversion rates; led A/B testing roadmaps and produced weekly strategic reports to inform budget reallocation.

A B Testing Figma Canva Reporting Microsoft Office

Customer Support & Administrative Assistant

Supplay

Jan 2020 - Sep 2020 (8 months)

Processed and updated client files, verified documents for accuracy, and assisted with data management to support business operations and client record integrity.

Data Management client support CRM Excel Communication

Helpdesk Manager

Allianz Partners

Sep 2019 - Jan 2020 (4 months)

Managed beneficiary support operations handling high call volume (~400 calls/day), diagnosed claims and coordinated required actions to meet service objectives.

Claims Processing Customer Support Operations Coordination Reporting Excel Communication

Event and Customer Manager

TF1 / Bouygues Énergie et Service

Jan 2018 - Sep 2018 (8 months)

Participated in event organization and deployment of facility management communications; supported web analytics and marketing reporting for innovation and performance initiatives.

Event Management Web Analytics Marketing Reports Communication