Open to opportunities

Madou Jephte

@madoujephte

Message

Digital marketing and communication specialist focused on data-driven results.

France

Message

What I'm looking for

I seek a data-driven digital marketing role where I can lead campaigns, optimize performance, and grow e-commerce or communication initiatives within a collaborative, impact-focused team.

I am a data-driven digital marketing and communication specialist with experience leading cross-functional projects across Europe and West Africa. I have managed digital campaigns, media relations, events, and performance analysis for organizations including Thales, Orange Côte d'Ivoire, and MTN Côte d'Ivoire.

My strengths include web analytics (Google Analytics, Tag Manager), BI and data visualization (Power BI, Tableau), CRM-driven campaign delivery, SEO/SEA, and creative production using Photoshop, Canva, and CapCut. I combine analytical rigor with hands-on execution to optimize advertising budgets, improve customer retention, and report actionable insights.

I pursue roles where I can apply data marketing and e-commerce expertise, lead digital projects end-to-end, and contribute to strategic communication initiatives that drive measurable growth.

Experience

Work history, roles, and key accomplishments

Current

Digital Communication Officer

Current

Thales

Dec 2024 - Present (1 year 3 months)

Manage digital communication and media relations, organize events including Paris Air Show, and perform Google Analytics data analysis to optimize campaigns and press coverage.

Google Analytics Media Relations Event Management Photoshop Canva Video Editing Digital Strategy Reporting

Digital Project Manager

Orange Côte d'Ivoire

Jun 2021 - Feb 2023 (1 year 8 months)

Led digital projects including campaign design and delivery, SEO and performance analysis, and event organization to drive customer engagement and loyalty using HubSpot.

SEO Campaign Management HubSpot Performance Analysis Market Research Photoshop Canva Social Media Management

Digital Marketing Officer

MTN Côte d'Ivoire

Oct 2019 - May 2021 (1 year 7 months)

Managed social media and content, organized high-profile events, prepared weekly performance reports, and optimized advertising budgets to improve digital engagement.

Social Media Management Event Management Reporting Content Creation Excel Competitive Intelligence

Education

Degrees, certifications, and relevant coursework

ESLSCA Paris

Master 2, Data Marketing and E-commerce

2024 - 2025

Activities and societies: Covered Google Analytics, Tag Manager, Power BI, Tableau, CRM and marketing automation tools; practical projects using Photoshop, Canva, CapCut.

Completed a Master 2 program in Data Marketing and E-commerce focusing on analytics, CRM, BI tools, and digital marketing technologies.

ESLSCA Paris

Master 1, Data Marketing and E-commerce

2023 - 2024

Activities and societies: Studied digital marketing (SEO/SEA/SMO), web analytics, e-commerce platforms, and marketing automation; intermediate English level.

Completed a Master 1 program in Data Marketing and E-commerce with coursework in digital marketing, SEO/SEA, and web analytics.