Suvayan Rakshit
@suvayanrakshit
Marketing Analyst with expertise in data analytics and visualization.
FranceWhat I'm looking for
I am currently pursuing an MSc in Digital Marketing and Data Analytics at Grenoble Ecole de Management, where I am gaining expertise in various domains including Data Visualization, Growth Marketing, AI, Deep Learning, and Machine Learning. With over 3 years of hands-on experience in Performance and Growth Marketing, I leverage tools like Meta and Google Ads, Excel, SQL, and Power BI to drive business growth and enhance marketing strategies.
In my recent role as a Marketing Analyst at Maneuver Marketing, I managed and optimized paid ad campaigns across Meta and Google platforms, resulting in improved click-through rates and reduced cost per acquisition. My ability to lead a team effectively and implement automated workflows has significantly improved project delivery times and operational efficiency.
Experience
Work history, roles, and key accomplishments
Built a KPI framework tracking CAC, CLV, LTV, CPC, and CVR across 4 paid channels, improving CVR by 26%. Ran CLV cohort analysis to reallocate budget with the Head of Growth, achieving 2.2x ROAS uplift in 6 months. Automated performance reporting via Power BI and Power Query, saving 15h/week across $2M+ ad spend. Reduced funnel abandonment by 17% through GA4 analysis of 5,000+ user journeys.
Marketing Associate
Fiable Consulting Inc.
Jun 2021 - Jun 2022 (1 year)
Segmented 10,000+ row datasets using SQL and Excel into value tiers, directly shaping GTM prioritization for 3 client accounts. Built 5 competitive analysis decks in Power BI covering market sizing and competitor positioning, adopted directly in quarterly business review.
Marketing Operations Intern
Rice Education
Jan 2021 - May 2021 (4 months)
Coordinated deliverables across 3 teams in an edtech environment, strengthening campaign workflow
and stakeholder communication skills.
Education
Degrees, certifications, and relevant coursework
Grenoble Ecole de Management
Masters of Science, Digital Marketing and Data Analytics
2024 -
Tech stack
Software and tools used professionally
Availability
Location
FranceAuthorized to work in
Website
suvayanrakshit.vercel.appPortfolio
suvayanrakshit.vercel.appJob categories
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