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PEDRO Venturini

@pedroventurini

Marketing leader at Bare International in Brazil, who grew new client acquisition 30% year over year.

At Bare International, I lead the Brazilian business unit across marketing, business development, agency alignment, and P&L. Market diagnosis and integrated marketing initiatives helped increase new client acquisition by 30% year over year, while vendor and agency contract changes reduced fixed costs by over 25%.

At Grupo JCA, I led the market introductions of Wemobi and MobiGO, using influencer marketing and social campaigns. Earlier, at LATAM Airlines, targeted campaigns contributed to a 57% year-over-year increase in international sales, and I negotiated more than USD 4M in co-marketing partnerships.

Experience

Work history, roles, and key accomplishments

Current

Country Manager (Brazil)

Current

Bare International

Jan 2025 - Present (1 year 9 months)

Lead the Brazilian business unit end-to-end, steering marketing, business development, agency alignment, and strategic P&L management. Spearheaded integrated marketing and market diagnosis initiatives, generating a +30% surge in new client acquisition year-over-year.

Marketing Strategy Business Development Agency Management P&L management Business and Market Diagnostics Integrated Marketing

Senior Marketing & Growth Consultant

Pedro Venturini Consultoria / Executive Advisory

Jul 2023 - Dec 2024 (1 year 5 months)

Delivered market diagnosis, GTM architectures, and integrated marketing playbooks for consumer-facing and tech ventures. Acted as outsourced Client & Strategy Director for GIG Ads, developing acquisition frameworks and steering performance campaigns.

Business and Market Diagnostics Go To Market Strategy Integrated Marketing Performance Marketing Meta Ads Google Ads Social Media Strategy Inbound Marketing Outbound Marketing Learning ROI Frameworks Influencer Marketing Media Mix Modeling

Head / Director of Marketing, Innovation & CX

Grupo Lello

Jun 2021 - Jul 2023 (2 years 1 month)

Owned full-funnel marketing strategy and brand operations, leading to an 80% improvement in company EBITDA. Established Growth, CRO, and Business Intelligence squads from the ground up, turning audience insights and cultural trends into high-converting campaigns.

Full Funnel Marketing Brand Strategy Growth CRO Business Intelligence Agency Management Performance Media HubSpot Customer Relationship Management Churn Reduction LTV optimization Rebranding

Head of Marketing & Communications

Grupo JCA

Jan 2020 - Jun 2021 (1 year 5 months)

Steered brand, communications, and digital marketing strategy across a portfolio of 15 consumer mobility brands. Led the launch and market introduction of digital-first startups Wemobi and MobiGO, deploying agile execution, influencer marketing, and viral social campaigns.

Brand Strategy Communication Skills Digital Marketing Influencer Marketing Social Media Marketing Media Planning Agency Management PR Crisis Communications Media Mix Modeling Performance Marketing

Account & Client Services Director

DPZ & Taterka Propaganda

Oct 2009 - Jan 2016 (6 years 3 months)

Directed strategic integrated communication, media planning, and omnichannel brand activations for major consumer brands. Led award-winning brand campaigns, including the Marketing Best campaign for Polenghi and Top of Mind recognition for TAM Airlines.

Integrated Communications Media Planning Omni Channel Marketing Brand Activation Campaign Management Cross functional Leadership Creative Direction PR

Marketing Manager (Latin America)

LATAM Airlines

Sep 2010 - Apr 2014 (3 years 7 months)

Directed regional multi-channel marketing campaigns across Brazil, Chile, Argentina, Peru, and Colombia. Delivered a 57% year-over-year increase in international sales against a 16% industry benchmark through targeted promotional and brand media campaigns.

Multi channel Marketing Campaign Management Promotional Campaigns Brand Media Co Marketing Partnership Negotiation Time to Market Optimization Cost Reduction Cross Functional Collaboration

Marketing & Sales Performance Manager

Banco Itaú

Jan 2006 - Dec 2009 (3 years 11 months)

Spearheaded digital acquisition, CRO, and growth marketing across online banking and performance channels. Pioneered early multivariate testing and landing page optimization platforms, delivering month-over-month conversion gains of 10%+ and reducing CAC.

Digital Acquisition CRO Growth Marketing Multivariate Testing Landing Page Optimization Conversion Rate Optimization CAC Reduction Performance Marketing