Open to opportunities

DANIEL PERES

@danielperes

Marketing & digital strategy leader driving demand generation, partnerships, and measurable revenue growth across global brands.

Brazil

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What I'm looking for

I’m looking for a marketing leadership role where I can own demand generation and digital strategy with partners, run data-driven campaigns, and lead cross-functional teams—turning budgets into measurable growth, engagement, and ROI in an ambitious culture.

I’m a results-driven Marketing & Digital Strategy leader with 10+ years of experience across global Big Tech (AWS), multilateral organizations (United Nations), and Fortune 500 telecom companies (Claro, TIM Brasil). My focus is on demand generation, brand management, strategic partnerships, and digital marketing strategy that consistently translate into revenue growth and customer acquisition.

At AWS, I lead ecosystem demand generation strategy to drive partner adoption of AWS services, delivering a 30% increase in sales revenue in the first year. I partner with ecosystem stakeholders to co-develop joint marketing initiatives, driving a 40% increase in lead generation and improved conversion rates, while monitoring ROI and engagement to continuously adjust performance.

Previously at the United Nations, I designed and executed digital communication strategies that increased online following by 25% and website traffic by 30%. I owned social media strategy across organic and paid channels, ran targeted email marketing using A/B testing, and led cross-functional teams to ensure on-time delivery aligned with brand standards.

Earlier in telecom, I managed multimillion-dollar budgets for advertising and sponsorships—directly linking campaign execution to measurable outcomes. I’ve also built value-added services strategies and operated with a quality-improvement mindset, using data, structured problem-solving, and agile delivery to drive results and efficiency.

Experience

Work history, roles, and key accomplishments

Current

Marketing Ecosystem Lead

Current

Amazon Web Services

Jan 2023 - Present (3 years 5 months)

Led ecosystem demand generation strategy to drive adoption of AWS services across the partner network, increasing sales revenue by 30% in the first year. Delivered 40% higher lead generation, improved conversions, reduced project turnaround time by 20%, and raised ROI by 25%.

Demand Generation Partner Marketing Ecosystem Growth Lead Generation Marketing Analytics ROI Optimization Campaign Management Cross functional Leadership KPI Reporting

Digital Strategy & Partnerships Manager

United Nations

Jan 2021 - Jan 2023 (2 years)

Designed and executed digital communication strategies, increasing online following by 25% and website traffic by 30%. Improved email open/click-through rates by 15% through A/B testing and analytics refinement while managing partnerships and owned social media channels.

Digital Communication Social Media Strategy Email Marketing A B Testing Strategic Partnerships Content Strategy Analytics Reporting Brand Governance Community Building

Marketing Specialist

Claro Brasil

Jan 2018 - Jan 2021 (3 years)

Managed an annual $15M advertising media budget, overseeing agency/media relationships and approving campaign materials. Led integrated campaigns to drive point-of-sale foot traffic and managed $35M in annual sponsorship investment across major events.

Integrated Campaigns Agency Management Sponsorship Strategy In Store Activations Stakeholder Management Cross Functional Collaboration Campaign Approval Governance Event Planning

VAS Marketing Specialist

TIM Brasil

Jan 2017 - Jan 2018 (1 year)

Defined content services strategy across security, education, kids, games, e-reading, and finance, and managed messaging channels such as SMS and call completion. Managed a VAS portfolio generating annual revenue above R$2B and oversaw KPI and financial performance including churn, base, gross adds, revenue, costs, and EBITDA margin.

VAS Product Strategy SMS Marketing Revenue Management KPI Tracking Contract Negotiation Agency Management Partner Sourcing

VAS Marketing Consultant

TIM Brasil

Jan 2016 - Jan 2017 (1 year)

Owned the Education and Kids VAS verticals, leading strategic partnership development and contract negotiations. Drove end-to-end product management (definition, integration, launch, and go-to-market) and optimized media investment across Facebook, Google, and affiliates to improve channel and off-deck performance.

Product Management Negotiation Go To Market Strategy Facebook Ads Smart Messages Mobile Marketing

Senior Quality Marketing Analyst

TIM Brasil

Jan 2015 - Jan 2016 (1 year)

Monitored customer satisfaction indicators for VAS and Internet offers, identifying deviations and implementing corrective and preventive actions. Facilitated continuous improvement using the PDCA cycle and applied quality tools (Pareto, Ishikawa/Fishbone, and 5W2H) to support product launches and quality culture.

Continuous Improvement Root Cause Analysis Pareto Analysis 5W2H Quality Assurance KPI Tracking Corrective And Preventive Actions Process Improvement

Operations Center Analyst

TIM Brasil

Jan 2012 - Jan 2015 (3 years)

Led a Service Management Center (B2B & B2C) with 150 direct and indirect reports, ensuring high-quality delivery focused on customer experience and satisfaction. Owned BSS/OSS IT applications, managed third-party relationships, controlled operations budgets, and spearheaded the 2012 launch of TIM’s Ultrabroadband product.