Pavel Baklykov

I’m a Revenue Operations & GTM leader with 9+ years across SaaS, Fintech, and tech startups in EMEA, where I build go-to-market functions from scratch under pressure. Closed $20M+ in enterprise deals. I’ve led teams of up to 20, closing enterprise deals and creating new revenue streams when it matters most.

In my current role as a Revenue Operations & GTM Consultant (EMEA), I advise growth-stage companies on GTM strategy, sales process optimization, and revenue operations across Fintech, EdTech, Crypto, and HealthTech. I help teams move faster and convert better—evidenced by a 25% lead-to-sales conversion lift and 15% quarterly revenue growth through sales audits, workflow redesign, and restructuring.

As Chief Commercial Officer at MADBRAINS, I built and ran the full commercial function across sales, marketing, customer success, and partnerships (up to 20 people). I reduced accounts receivable gaps by 70%, shifted contract structure from Fixed Price to T&M to protect margins, and introduced annual price indexation that generated 10% incremental revenue.

Earlier, at INFOBIP I was promoted to Senior Account Executive within 5 months and was the first to close enterprise deals for a newly launched SaaS product—delivering $5M+ in closed revenue. At INSYRES, I grew pipeline by 70% and revenue by 40%, built outbound and sales playbooks from scratch, and launched innovation during COVID that helped sustain revenue through the crisis.