Open to opportunities

Roberto Martinez

@robertomartinez

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Enterprise SaaS Sales Leader driving CFO-led digital transformation.

Spain

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What I'm looking for

I am looking for opportunities that allow me to leverage my sales expertise in a dynamic environment, focusing on strategic growth and innovation.

I am an Enterprise SaaS Sales Leader with a proven track record in CFO-driven digital finance transformation, risk automation, and compliance solutions. Over the past four years, I have specialized in selling to CFOs, finance executives, and risk leaders, successfully executing €300K+ ACV SaaS deals and consistently exceeding quotas by over 160%. My expertise lies in driving enterprise adoption of solutions that modernize financial reporting and ensure regulatory compliance in multinational enterprises.

Throughout my career, I have demonstrated my ability to engage finance and risk leadership teams, align cross-functional teams, and execute complex sales cycles. My key achievements include accelerating financial close cycles by 20% to 40% and expanding strategic enterprise accounts. I have been recognized as a top performer, receiving awards such as EMEA Account Executive of the Year in 2024 and President’s Club honors in 2022 and 2023.

Experience

Work history, roles, and key accomplishments

Current

Enterprise Client Director

Current

Workiva

Jan 2025 - Present (4 months)

Led SaaS sales targeting CFOs and finance executives to drive financial transformation and platform adoption in top FSI accounts. Managed end-to-end account processes, achieving €300K+ ACV deals with high forecast accuracy and 160%+ quota attainment.

SaaS Sales Account Management Pipeline Generation Partner Enablement Risk Management

Senior Strategic Account Executive

Workiva

Jan 2024 - Jan 2025 (1 year)

Transitioned into Financial Services SaaS sales, closing €200K+ ACV in transformation projects. Collaborated with FSI leaders to deploy solutions, improving win rates and average deal sizes.

SaaS Sales Financial Services Pipeline Generation

Regional Sales Director

Workiva

Jul 2021 - Jan 2024 (2 years 6 months)

Led enterprise SaaS sales across various verticals, securing high-value deals and accounting for 41% of total ACV in the region. Developed go-to-market strategies and mentored a team of sales professionals.

Enterprise SaaS Sales Go To Market Strategy Competitive Analysis Pipeline Expansion Mentoring Account Management

Director, Business Development

Gartner

Mar 2019 - Jul 2021 (2 years 4 months)

Led C-level consulting engagements to enhance supply chain performance, focusing on agility and digital transformation. Developed go-to-market strategies for a new vertical.

Consulting Digital Transformation Go To Market Strategy

Business Development Manager

Google

Sep 2014 - Apr 2018 (3 years 7 months)

Closed €12M+ quarterly in SaaS revenue across strategic accounts. Recognized as Top Salesperson EMEA and introduced new offerings to drive market adoption.

SaaS Sales Revenue Strategic Product Launches Account Management