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RM@robertomartinez
Enterprise SaaS Sales Leader driving CFO-led digital transformation.
SpainI am an Enterprise SaaS Sales Leader with a proven track record in CFO-driven digital finance transformation, risk automation, and compliance solutions. Over the past four years, I have specialized in selling to CFOs, finance executives, and risk leaders, successfully executing €300K+ ACV SaaS deals and consistently exceeding quotas by over 160%. My expertise lies in driving enterprise adoption of solutions that modernize financial reporting and ensure regulatory compliance in multinational enterprises.
Throughout my career, I have demonstrated my ability to engage finance and risk leadership teams, align cross-functional teams, and execute complex sales cycles. My key achievements include accelerating financial close cycles by 20% to 40% and expanding strategic enterprise accounts. I have been recognized as a top performer, receiving awards such as EMEA Account Executive of the Year in 2024 and President’s Club honors in 2022 and 2023.
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Work history, roles, and key accomplishments
Workiva
Jan 2025 - Present (10 months)
Led SaaS sales targeting CFOs and finance executives to drive financial transformation and platform adoption in top FSI accounts. Managed end-to-end account processes, achieving €300K+ ACV deals with high forecast accuracy and 160%+ quota attainment.
Workiva
Jan 2024 - Jan 2025 (1 year)
Transitioned into Financial Services SaaS sales, closing €200K+ ACV in transformation projects. Collaborated with FSI leaders to deploy solutions, improving win rates and average deal sizes.
Workiva
Jul 2021 - Jan 2024 (2 years 6 months)
Led enterprise SaaS sales across various verticals, securing high-value deals and accounting for 41% of total ACV in the region. Developed go-to-market strategies and mentored a team of sales professionals.
Gartner
Mar 2019 - Jul 2021 (2 years 4 months)
Led C-level consulting engagements to enhance supply chain performance, focusing on agility and digital transformation. Developed go-to-market strategies for a new vertical.
Sep 2014 - Apr 2018 (3 years 7 months)
Closed €12M+ quarterly in SaaS revenue across strategic accounts. Recognized as Top Salesperson EMEA and introduced new offerings to drive market adoption.
Salesforce.com
Jul 2013 - Sep 2014 (1 year 2 months)
Achieved 94% quota attainment in SaaS sales for mid-market clients. Developed sales strategies and executed onboarding for new partners.
Degrees, certifications, and relevant coursework
Bachelor's Degree, Business & Arts Administration
Bachelor’s Degree in Business & Arts Administration. Courses included Business Law, Financial Management, HR, Marketing, and Operations.
Software and tools used professionally
SpainYou can contact Roberto and 90k+ other talented remote workers on Himalayas.
Message Roberto
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