Sam Lebens

Led business development and GTM execution for an early-stage workforce-capacity platform, engaging senior stakeholders across HR, workforce planning, operations, innovation, and senior leadership within Dutch healthcare. Built and continuously improved enterprise pipeline from ICP development and targeted outbound through stakeholder alignment, proposals and pilot discussions.

Developed strategic relationships with multinational enterprise accounts for an international strategy-execution / Hoshin Kanri SaaS platform, engaging Strategy, Operational Excellence, and Continuous Improvement stakeholders. Opened and developed opportunities with multinational organizations including Lonza, Weir Minerals, Vanderlande, VDL Group, Merck, and Roche.

Acted as sole market representative for the Benelux, owning regional market development, external representation, partnership outreach, and early commercial traction for PALL0™, an open-source programmable smart device combining sensors, haptic feedback, and local edge AI. Built and progressed relationships across hospitals, university medical centers, clinics, universities, research institutions,

Supported sales execution and optimized commercial processes for a corporate mobility technology company, providing Parking and EV solutions to workplace stakeholders across the Benelux. Owned qualification and follow-up of inbound opportunities and reactivated the existing EV pipeline.

Developed enterprise positioning and GTM for an AI-native workforce intelligence and talent-matching platform, translating complex technology into commercially relevant propositions for HR and workforce use cases. Created the company's core value proposition and four product propositions across English, Dutch, and German.

Designed an account-based sales motion targeting a prioritized top-50 ICP, combining account selection, stakeholder mapping, personalized outreach, and multi-channel engagement to penetrate high-value multinational accounts. Launched and owned a six-month high-touch, personalized B2B outbound campaign for strategic prospects end-to-end.

Built and progressed the enterprise sales pipeline for an AI explainability platform, developing €100K+ potential opportunities across financial services, technology, and other enterprise accounts before the company ceased operations. Opened strategic conversations with organizations including EY, IBM, Starbucks, Danske Bank, Boston Consulting Group, and First Citizens Bank.

Achieved 180% of a €360K annual sales quota and €2M+ in aggregate 3-year TCV, owning full-cycle enterprise SaaS sales across EMEA and the US, with €30K–€250K ACV deals spanning discovery, solution design, technical validation, procurement, negotiation, and close. Closed complex, multi-year enterprise agreements with organizations including Rotary International, Houston Methodist, ETFO (€250K), and

Promoted from Inside Sales Manager to Sales Manager Benelux & Nordics within 2 months, taking ownership of regional GTM strategy and full-cycle sales for an AI-powered PPC automation SaaS platform, engaging C-level stakeholders. Closed €315K in net-new ARR against a €180K annual target (175% attainment), acquiring 48 new logos against a target of 36.

Full-cycle new-business sales across SMB, mid-market, and agency accounts for an AI-powered AdTech platform; set an internal sales-velocity benchmark by converting a cold prospect to an uncapped live campaign in 6 working days.

Managed and grew the B2B client portfolio of a lean startup accelerator, maintaining zero churn through a company repositioning while driving account development, RFPs, relationship management, and new business.

Co-developed a Google Ads pre-sales and agency-development blueprint that contributed to Top Performer status in 2016 and the highest incremental pre-sales revenue globally for 12 consecutive months, with the framework later replicated across 8 markets globally.

Provided business development consulting for endpoint analytics & device lifecycle intelligence SaaS.

Provided market expansion and outbound strategy for AI-powered B2B prospecting & ABM technology.

Provided business development for digital engagement platforms & interactive technology.

Provided commercial GTM advisory for a travel members club for HNWI.

Provided commercial GTM advisory for custom travel solutions.

Provided GTM executive services for real-time audience engagement SaaS.

Pursued an Associate degree in Crossmedia Communication, focusing on communication strategies and crossmedia design.

Completed higher secondary education with a profile in Economics & Society, Advanced Mathematics, and Art.

Completed professional training courses in AI and business strategy, including AI in Business Essential Training and Explainable AI.

Completed a 12-week immersive course in Growth Hacking.