Looking for a job

Paulo Cesar Heuko

@paulocesarheuko

Message

I build performance-driven paid media campaigns that improve B2B lead generation, ROI, and acquisition efficiency.

Brazil

Message

What I'm looking for

I'm looking to drive performance, lead generation, and ROI through paid media strategy, multichannel campaign optimization, measurement, and experimentation.

I've built and optimized paid media strategies for Data Rudder, vhsys, Sandbox Group, and agency clients, with a focus on lead generation, acquisition efficiency, and ROI.

At Data Rudder, I managed Google Ads, Meta Ads, and LinkedIn Ads campaigns for transactional risk mitigation and security operations, using daily optimization, audience segmentation, keyword research, and A/B testing to improve performance and budget efficiency.

I also teach Google Ads at Harve Innovation School, helping digital marketing students, professionals, and entrepreneurs create high-performance campaigns through practical classes.

Experience

Work history, roles, and key accomplishments

Senior Paid Media

Data Rudder

Jan 2024 - Jul 2025 (1 year 6 months)

Developed and implemented paid media strategies for transactional risk mitigation and security operations. Managed multichannel campaigns across Google Ads, Meta Ads, and LinkedIn Ads, and conducted A/B testing and performance analysis.

Google Ads Meta Ads LinkedIn Ads Google Tag Manager GA4 Looker A B Testing Keyword Research Audience Segmentation Competitive Analysis CPA CPL CTR MQL SQL

Google Ads Instructor

Harve Innovation School

Dec 2019 - Jul 2025 (5 years 7 months)

Led training sessions on Google Ads for digital marketing students and helped professionals create high-performance campaigns during practical classes.

Google Ads Training Digital Marketing

Senior User Acquisition Analyst

Sandbox Group

Aug 2023 - Jan 2024 (5 months)

Planned and optimized international user acquisition campaigns, acting across strategic and operational fronts to increase conversions and reduce acquisition costs.

User Acquisition Campaign Optimization Conversion Rate Optimization

Paid Media Analyst (Mid-Level)

vhsys (ERP Software)

Jul 2021 - Aug 2023 (2 years 1 month)

Planned and executed paid media strategies for B2B lead generation, managing campaigns in Google Ads and Meta Ads. Performed data analysis and led A/B testing to improve lead qualification and investment efficiency.

Google Ads Meta Ads GA4 GTM Looker A B Testing Lead Generation Budget Management CPL MQL

Paid Media Analyst

SIX | Data-Based Creativity (Agency)

May 2019 - Jul 2021 (2 years 2 months)

Managed Google Ads, Facebook Ads, and YouTube campaigns for various clients, focusing on data-driven performance and ad delivery analysis.

Google Ads Facebook Ads YouTube Ads Data Analysis

Digital Marketing Analyst

Katsuki

Apr 2018 - Apr 2019 (1 year)

Acted as a generalist in digital marketing with a focus on paid channels and reporting, providing campaign insights to improve visibility and lead generation.

Digital Marketing Paid Media Reporting Lead Generation

Education

Degrees, certifications, and relevant coursework

Google Skillshop

Google Ads Certification, Google Ads

Earned the Google Ads Certification from Google Skillshop.

Harve Innovation School

Instructor, Digital Marketing

Served as a Google Ads instructor, leading multiple training sessions for digital marketing students and helping professionals and entrepreneurs create high-performance campaigns during practical classes.