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Ramon Diniz

@ramondiniz

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Paid media manager at United World Telecom driving qualified B2B leads across Google, Microsoft and LinkedIn Ads.

Brazil

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At United World Telecom, I manage paid media across Google, Microsoft and LinkedIn, focusing on qualified leads and profitability rather than click volume. I optimize bids and negative keywords, track conversions with GA4 and Google Tag Manager, and report campaign performance in Looker Studio.

At Digitall Evolution, I led the paid media team and client implementation, managing more than 100 accounts with a focus on ROAS and operational efficiency. I also worked with GA4, Google Tag Manager and AI chatbot automations to support accurate measurement and ongoing strategy improvements.

Experience

Work history, roles, and key accomplishments

Current

Marketing Strategist - Google Ads PPC and SEO Outreach

Current

United World Telecom

Oct 2025 - Present (1 year 1 month)

Spearheading paid media strategies and analytics to drive qualified leads and maximize profitability. I focus on end-to-end campaign management across Google, Microsoft, and LinkedIn, ensuring every ad dollar contributes to a positive ROI.

-> PPC Strategy & Optimization: Manage high-volume Google Ads and Microsoft Ads campaigns. I execute daily optimization, including granular negative keyword ma

Head of Digital Marketing & Client Implementation | Paid Media Lead

Digitall Evolution

Aug 2021 - Sep 2025 (4 years 1 month)

I led client implementation funnels at the agency, owning the strategic and operational stages from onboarding to campaign activation. I coordinated schedules, cross-functional squads and deliverables with a focus on scope, deadlines and performance.

I led the Paid Media team, responsible for budget management and for building and optimizing Google Ads and Meta Ads campaigns, working directly in

Gerente de loja

Coco Bambu Restaurante

Jun 2015 - Nov 2018 (3 years 5 months)

Managed daily restaurant operations, including team management, inventory control and operational decisions. Trained and supported staff, kept inventory efficient to avoid waste and negotiated contracts with suppliers, always prioritizing the customer experience.

English Teacher

Skill Idiomas

Jan 2009 - Mar 2011 (2 years 2 months)

Taught English classes for students with different levels and learning styles, prepared lesson plans, tracked each student's progress through tests and assignments and prepared students for English proficiency exams. Kept open communication with parents about their children's progress.