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Paula Molina

@paulamolina

Sales operations professional at Blue Yonder who grew Commerce pipeline by 80% with data-driven GTM operations and account prioritization.

Spain

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At Blue Yonder, I led the post-acquisition integration of Doddle and Optoro into the Commerce business unit, establishing sales structure, processes, and reporting to support enterprise pursuits.

I designed data-driven GTM operations, including Salesforce dashboards and a strategic account prioritization model that boosted the Commerce pipeline by 80% in 2025. I also partnered across teams on enterprise opportunities that contributed to €2.4M in closed bookings in H1 2025.

As a Business Development Representative at Blue Yonder, I achieved 200% of my yearly target, generating over 27 qualified opportunities and $9M+ in qualified pipeline across retail and manufacturing.

At DARMA, I supported a North American B2C Edtech go-to-market test and co-designed a product pipeline with the development team. I also created demo and social content, while at SAFFRON BRAND CONSULTANTS I worked on corporate reports and produced two episodes for the Disruptive Branding Podcast.

Experience

Work history, roles, and key accomplishments

Sales Operations

Blue Yonder

Jan 2025 - Aug 2026 (1 year 7 months)

Leading post-acquisition integration of Doddle and Optoro into Blue Yonder's Commerce business unit, establishing sales structure and processes. Designed data-driven GTM operations and strategic account prioritization that boosted Commerce pipeline by 80%.

Salesforce Data Analysis Strategic Planning Sales Operations GTM Strategy Pipeline Management Executive Presentation

Business Development Representative

Blue Yonder

Dec 2023 - Dec 2024 (1 year)

Achieved 200% of yearly target by generating over 27 qualified opportunities and $9M+ in qualified pipeline. Researched and mapped buying centers, built champions, and handed off well-qualified cycles to AEs.

Email outreach LinkedIn Pipeline Generation Qualification Salesforce LinkedIn Sales Navigator SalesLoft 6Sense Cold Calling

Marketing and Business Development Associate

DARMA

Oct 2022 - Aug 2023 (10 months)

Ran outbound to 120+ contacts per day and averaged 4 discovery calls and demos per week for a B2C Edtech GTM test. Co-designed product pipeline and produced demo and social content driving 30% average growth.

Outbound Sales Discovery Calls Product Management Shortcut Content Creation Video Editing Social Media B2C Marketing

Marketing Intern

Saffron Brand Consultants

Jul 2022 - Sep 2022 (2 months)

Conducted data analysis and copy for corporate reports such as the City Brand Barometer. Initiated and produced a new segment in the Disruptive Branding Podcast, creating 2 episodes.

Data Analysis Copywriting Podcast Production Branding Research