Patricia Yanez

-Established foundational operational systems and infrastructure, including social media account setup, analytics monitoring frameworks, studio management, and content distribution protocols
-Recommended and supported hiring for key operational roles; managed task assignment and accountability across team leads to ensure execution against strategic priorities
-Negotiated and executed strategic p

-Leading cross-functional team of 12 across multiple time zones, improving operational efficiency, brand consistency, and team development for MLB, NBA, and NHL properties
-Spearheading comprehensive brand strategy and creative vision for FDSN, managing internal teams and external agency relationships, achieving 5% lift in aided brand awareness
-Led campaign creative strategy for large-scale cust

-Developed content strategy and creative direction for Victory Light Podcast, including sold-out 100th episode live show at 2025 On Air Fest
-Managed production workflows including guest booking, scheduling coordination, post-production, and multi-platform distribution

-Created thought leadership content establishing AKA as an authority in sports media agency services
-Consulted on strategic presentations and client pitch decks, translating complex creative concepts into actionable roadmaps for brand clients

-Led a team of 6 developing integrated marketing campaigns across digital marketing, traditional media, field marketing, and paid media to drive engagement and revenue, delivering 10% YOY ticket sales growth
-Developed and executed influencer marketing strategy to extend brand into entertainment and culture verticals
-Optimized email marketing program achieving industry-leading 49.2% open rate and

-Brand lead developing go-to-market strategies for Paramount+ Originals and Nickelodeon content to drive customer acquisition and retention for the streaming platform
-Developed content marketing strategy for Young Adult, Kids, and Family Original Content, including School Spirits and Big Nate
-Executed multi-million dollar 360° campaigns driving subscriber acquisition and retention for Paramount+

-Led two-member team executing integrated marketing campaigns increasing brand awareness, customer acquisition, and retention for ESPN+ via 30 for 30 (Films & Podcasts), ESPN+ Originals, E60, and ESPN Films
-Lifted purchase intent by 73% and brand recall by 71% by premiering 30 for 30 Storytelling Anthem campaign
-Pioneered first-ever Stories Beyond the Scoreboard email series, deepening engagemen

-Managed strategic partnerships with Comcast, Microsoft, and Amazon FireTV to promote programming for Walt Disney Company's TV portfolio and streaming apps
-Co-chaired campaign for ESPN3 launch on X1, securing Comcast as presenting sponsor, increasing ad spend by $9.25M and promotion valued at $10.25M
-Generated 2.58M STB VOD starts for Freeform's 13 Nights of Halloween, partnering with Comcast to

-Designed client-centric experiences and VIP hospitality programs showcasing Walt Disney Company's TV portfolio to Fortune 500 executives, creating business development pathways and enabling organization to achieve revenue targets and partnership goals
-Developed and directed annual VIP client programs for C-suite executives at premium sporting events including Wimbledon, Super Bowl 50, US Open Te

-Partnered with external creative agencies to develop comprehensive brand identity and brand architecture for B2B brand Disney and ESPN Media Networks, establishing cohesive positioning across enterprise sales organization
-Developed award-winning marketing communications and sales enablement materials for client pitches, including breakthrough "Knock Your Socks Off" direct mail campaign that won

-Supported distribution sales goals and revenue targets by conducting market research, competitive analysis, and preparing data-driven reports and presentation materials for B2B client meetings with cable operators and distribution partners
-Conducted field sales training and product education programs for client Customer Service Representatives across regional markets, driving upsell strategy and

-Wrote and managed federal & foundation grants, resulting in $200K raised for salaries, after school programs, new technology and field trips
-Created and implemented a bilingual B2B marketing strategy, resulting in a 2% increase in enrollment in year one and a 3% increase in year two
Managed annual appeal and drafted bi-annual newsletter, grossing $5K in unallocated funds
-Established a new partn

-Co-managed Funders' Collaborative program across Philadelphia, Puerto Rico, and Washington DC, administering $2M in grant funding to over 40 Latino-led, Latino-serving nonprofit organizations, driving community impact and organizational capacity building
-Led strategic planning and end-to-end event execution for New York 25th Anniversary Gala, managing stakeholder coordination, vendor relations,

-Trained and motivated field team of canvassers to mobilize New Yorkers on marriage equality advocacy through grassroots organizing, community education, storytelling campaigns, and direct fundraising, driving awareness and donor acquisition
-Consistently met or exceeded weekly fundraising targets for recurring donor program, securing sustainable revenue stream through donor retention strategies,

-Supported Education Division initiatives at Puerto Rican Legal Defense and Education Fund, coordinating program logistics, event planning, and student outreach to expand educational access and career pathways for underrepresented communities
-Co-organized annual Law Day and "How to Succeed in Law School" events, managing venue coordination, speaker recruitment, attendee registration, and event ma

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