A great environment surrounded by great people where I am able to learn and make meaningful connections while effectively making advancements in my career with growth opportunities.
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William McAlister
@willmcalister
University of Tampa Alum | University of Miami Alum
United StatesWhat I'm looking for
Accomplished growth driver with a proven track record of generating substantial revenue growth, expanding market share, and increasing brand awareness in sports. Adept at successfully entering new markets, acquiring and retaining customers, and executing impactful product launches and marketing campaigns. Demonstrates a strategic approach to driving growth, leveraging data-driven insights and fostering strategic partnerships to propel brand success. Exceptional ability to optimize customer acquisition efforts and customer loyalty. Results-oriented professional who consistently exceeds expectations and delivers exceptional outcomes in the dynamic and competitive landscape of sports, business, and entertainment.
Areas of expertise include brand strategy and positioning, market research and analytics, performance measurement, sales strategy and support, brand activation and evaluation, storytelling and content marketing, event management, and trend forecasting.
Experience
Work history, roles, and key accomplishments
UMGraduate Assistant, Athletic Marketing & In-Game Event Experience Department
University of Miami
Created production scripts, promotional planning, event communication and logistics, partnerships, and directing music for six Olympic sports. Developed over 500 hours of content, promotion, and in-game entertainment and sponsor-related activities. Led over 150 on-field/court activations and fan experience for Basketball, Football, and Baseball. Managed five vendor contracts worth over $5,000. Ov
VL
50/50 Raffle Ticket Seller
Vinik Sports Group / Tampa Bay Lightning
Boosted sales for the Lightning Foundation by 45% for 15 games. Raised over $25,000 for the Foundation and organization.
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50/50 Raffle Ticket Seller
Ted Williams Foundation / Tampa Bay Rays
Increased sales for the Ted Williams Foundation by 33% for 12 games. Generated over $15,000 for the Foundation and organization.
UFIntern, Athletic Marketing Department
University of South Florida
Managed 30 game days for Baseball and Men’s Basketball. Tasked with on-field/court activations and promotions, led groups of interns, and helped manage day to day activities in the office. Spearheaded agenda and led marketing outreach on campus, resulting in a 15% increase in attendance. Served as a lead manager for twelve sports, managing recognitions, on-field promotions, and staging live shots
Education
Degrees, certifications, and relevant coursework
William hasn't added their education
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Tech stack
Software and tools used professionally
Availability
Looking for a job
Location
United StatesAuthorized to work in
Salary expectations
60k-90k USD
Social media
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