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Juliana Patino

@julianapatino

Bilingual (English/Spanish) marketing leader with 15+ years of agency and in-house brand experience building go-to-market strategy and great work!

United States

Message

What I'm looking for

I’m looking to contribute to a team, bring a can-do positive attitude and together, create great work we are all proud of.

I'm also looking to lead go-to-market, brand, campaign, or partnership work where I can turn consumer insight into positioning, creative strategy, and measurable results while partnering across cross functional teams.

I've led go-to-market strategy, product positioning, and integrated campaigns for Progressive, Chase Sapphire, Chewy, McDonald's, Olay and other national brands.

At GUT, I owned strategy and client relationships for Progressive's $3.7M account, expanding its work into Hispanic marketing, NFL partnerships, and paid social. I also negotiated the Progressive x Tiny Chef partnership and helped generate 3M+ impressions for the Obsessed with Safe Driving campaign.

At Chewy, I shaped positioning, naming, packaging, and messaging for Private Brands, including American Journey and Tiny Tiger. I repositioned Goody Box messaging and customer experience, contributing to 37.5% year-over-year sales growth.

I've also activated music sponsorships including the Latin Grammys and Premios Lo Nuestro, helped deliver the Cannes Lions-recognized Eco Six Pack Rings campaign, and built an independent consultancy supporting agency clients. I bring bilingual English/Spanish communication, project leadership, and hands-on partnership management to complex, cross-functional work.

Experience

Work history, roles, and key accomplishments

Account Director

GUT

Aug 2024 - Jul 2026 (1 year 11 months)

Led integrated campaign strategy, project delivery, and partner relationships for Progressive, developing product identity, messaging, and creative strategy across multiple lines of business. Expanded account scope into Hispanic marketing, NFL partnerships, and always-on social.

Campaign Strategy Project Management Customer Relationship Management Creative Brief Development Sponsorship Negotiation Influencer Marketing Experiential Marketing Multicultural Marketing Financial Services Cross functional Leadership

Founder & Marketing Consultant

Good Strides by Juls

Nov 2023 - Jul 2024 (8 months)

Founded an independent marketing/advertising consultancy, providing go-to-market, messaging strategy, and account/project leadership support to agencies serving clients in QSR, banking, and education.

Go To Market Strategy Messaging Strategy Account Management Project Leadership Content Strategy Social Media Strategy

Senior Creative Manager

Chewy

Apr 2020 - Nov 2023 (3 years 7 months)

Led go-to-market product marketing and project delivery for Chewy Private Brands, shaping product positioning, naming, and messaging strategy across the portfolio. Owned email channel strategy and repositioned Goody Box messaging, contributing to 37.5% year-over-year sales growth.

Product Marketing Brand Strategy Email Marketing SMS Marketing Influencer Partnerships Creative Briefs Cross Functional Collaboration Sprinklr

Senior Brand Supervisor

We Believers

Nov 2014 - Dec 2019 (5 years 1 month)

Led creative and market positioning strategy for Aaron's, Burger King Mexico, and Eco Six Pack Rings, managing multiple mid-sized creative projects concurrently. Coordinated creative and production teams on the Eco Six Pack Rings campaign, recognized with seven Cannes Lions.

Brand Strategy Creative Direction Project Management Cross functional Coordination Cultural Insights Campaign Development

Senior Account Executive

Alma DDB

Feb 2012 - Oct 2014 (2 years 8 months)

Led the Music partnership arm of the McDonald's business, managing sponsorship activation for major music properties including the Latin Grammys and Premios Lo Nuestro. Oversaw McDonald's Fiesta Tour and led multicultural integrated marketing campaigns across television, digital, experiential, and social channels.

Sponsorship Activation Multicultural Marketing Integrated Campaign Manager Event Planning Partnership Management

Account Executive

Concept Cafe Advertising

Jan 2010 - Jan 2012 (2 years)

Supported integrated marketing initiatives, project delivery, and creative development for regional and national consumer brands.

Integrated Marketing Project Delivery Creative Development

Associate Product Manager, Email

CBS Sports

Jan 2008 - Jan 2010 (2 years)

Managed all newsletters for CBS Sports' fantasy sports portfolio, including fantasy football, baseball, basketball, and additional verticals, owning content, calendar, and send strategy. Started as an intern and was promoted into the role.

Email Marketing Content Strategy Audience Engagement Product Management