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Paola Moschella

@paolamoschella

Senior Product Manager at Wim Hof Center France, who grew merchandise sales 70% and retreat sales 21%.

At Wim Hof Center France, I focused on communicating the value of its premium community experience through video and digital journeys. We surpassed 4,000 views in one month, enabling ads to be removed from online breathing sessions, while merchandise sales increased 70% and retreat sales 21%.

At Better Not Younger, I owned the product roadmap and led a Shopify store and customer journey redesign that contributed to an 18% conversion increase and 30% growth in average order value. Across product roles in fintech, e-commerce, creator economy, wellness and hospitality, I connect user research and behavioral analytics to product strategy, experimentation and business outcomes.

Experience

Work history, roles, and key accomplishments

Current

Senior Product Manager

Current

Wim Hof Center France

Nov 2025 - Present (11 months)

Defined product strategy using YouTube Analytics and customer feedback, owned the product roadmap, and optimized SEO and landing pages. Surpassed 4000 views in one month, increased merchandise sales by 70% and retreat sales by 21%.

Product Strategy Roadmap Ownership YouTube Analytics SEO Customer Feedback Backlog Management Content Optimization Landing Pages Collaboration

Senior Product Owner & Senior Product Designer

The Influencer Digital Hub

Apr 2025 - Nov 2025 (7 months)

Conducted user research and customer journey analysis, designed landing pages and digital products, and prioritized improvements. Contributed to a 15% increase in clients' conversion rates and an 11% increase in new client acquisition.

User Research Customer Journey Analytics Landing Page Design Product Design Prioritization Conversion Rate Optimization

Senior Product Owner & Senior Product Designer

Better Not Younger

Jul 2021 - Mar 2025 (3 years 8 months)

Owned the product roadmap, defined and tracked OKRs and KPIs, led cross-functional teams, and conducted A/B tests. Redesigned the Shopify store and customer journey, contributing to an 18% increase in conversion rate and 30% growth in Average Order Value.

Product Roadmap OKRs KPIs Cross functional Leadership Agile User Research A B Testing RICE Impact Vs. Effort Mixpanel Shopify Design Systems

Co-Founder & Chief Experience Officer

Suscrip

Mar 2020 - Jul 2021 (1 year 4 months)

Defined product strategy alongside the CEO and CTO, took on Product Owner responsibilities, and managed the customer support team. Contributed to a 7% increase in power users and a 33% reduction in customer support tickets.

Product Strategy Product Ownership RICE Impact Vs. Effort Analytics Segment Amplitude Customer Support UX Design

Senior Product Designer

Suscrip

Dec 2019 - Mar 2020 (3 months)

Conducted user research and redesigned core functionalities, resulting in a 9% increase in Monthly Active Users and an 11% reduction in churn rate. Designed new features and collaborated with Product and Engineering.

User Research UX Design Product Design Meta Ads Google Ads Collaboration Prioritization

Assistant Project Manager & Product Designer

Be Home Madrid

Oct 2017 - Dec 2019 (2 years 2 months)

Designed guest manuals and improved operational systems, reducing workload by 50% and increasing customer satisfaction. Created scalable documentation and operational resources.

Project Management Product Design operational improvements Documentation Customer Satisfaction

Coordinator

English For Kids

Sep 2016 - Sep 2017 (1 year)

Planned and coordinated educational programs and daily camp operations, trained instructors, and managed schedules and logistics. Reduced student disengagement by 30% by introducing 15-minute activity rotation.

Program Coordination Training Scheduling Logistics Communication Skills