baki karadeniz
@bakikaradeniz
Product manager and designer turning user pain into scalable product systems.
What I'm looking for
I am a product manager and product designer with over 10 years of experience building user-centered products across eight countries, with deep experience in fintech and healthcare apps. I specialize in turning user pains into scalable design systems, MVPs, and intuitive cross-platform experiences for iOS, Android, and web.
At Substrata I progressed from Product Designer to Product Lead, led the creation of a design system and a sales timeline feature that increased engagement by 34%, and translated complex AI insights into usable tools. I have also defined product vision and delivered multi-module MVPs at Structly, and designed numerous MVPs and dashboards for startups across industries.
I founded and co-founded multiple startup projects (Booqsy, Loadmatch, Appartment, Mwoorks) where I led product strategy, UX/UI and execution. I am driven by empathy, measurable impact, and building consistent, scalable product experiences that improve adoption and user outcomes.
Experience
Work history, roles, and key accomplishments
Founder
Booqsy
Jan 2025 - Present (9 months)
Founded a reader community mobile app that centralizes book discussions in real time to increase engagement among readers.
Product Designer
Treza
Jan 2025 - Aug 2025 (7 months)
Researched user needs, created the design system, and designed UX/UI for the MVP of a budget-tracking app that auto-collects invoices from email to improve expense visibility.
Product Owner
Structly
Sep 2024 - Jan 2025 (4 months)
Defined product vision and mapped gaps in construction workflows; designed and delivered an MVP with 10 modules for scheduling, reporting, and dashboards and established a scalable design system.
Product Designer
SoccerTech
Jun 2024 - Nov 2024 (5 months)
Designed dashboards that transformed raw performance data into actionable insights for players and coaches, improving usability of performance analytics.
Product Designer
Thinksync
Jul 2024 - Sep 2024 (2 months)
Designed the MVP and tailored UX flows and a feedback system for a mental health app supporting high school students, focusing on engagement and actionable guidance.
Product Lead
Substrata
Jul 2022 - Mar 2024 (1 year 8 months)
Promoted from Product Designer to Product Lead; built a design system from scratch and designed a sales process timeline feature that boosted user engagement by 34% while translating AI insights into intuitive tools.
Co-Founder
Loadmatch
Jan 2023 - Jan 2024 (1 year)
Co-founded a job board connecting freelance truck drivers with loads, matching drivers to jobs by location and availability to reduce idle time.
Product Designer
Avails
May 2023 - Jul 2023 (2 months)
Designed collaboration tools for a mobile app connecting artists and venues, streamlining scheduling, availability, and communication workflows.
Product Designer
Edaf GmbH
May 2021 - Apr 2022 (11 months)
Shifted product approach from feature-driven to user-focused by conducting user interviews with warehouse staff and buyers and designing UX improvements that simplified stock management and shopping workflows.
Product Designer
Holotech
Dec 2020 - May 2021 (5 months)
Designed iPad app flows for classes, assignments, and schedules during COVID-19 to help students stay connected and create a more structured learning experience.
Product Designer
Fulltrip
Nov 2020 - Apr 2021 (5 months)
Contributed to the MVP by designing booking flows for a mobile app to find reliable carriers for home moves, improving usability and reliability of the moving process.
Co-Founder
Appartment
Jan 2020 - Dec 2020 (11 months)
Founded a community app for neighbors to discuss building issues, share updates, and stay connected to reduce isolation and improve communication.
Co-Founder
Mwoorks
Jan 2012 - Dec 2014 (2 years 11 months)
Co-founded a CRM app for pharmaceutical field sales to streamline doctor visits, scheduling, and reporting into a single system for increased efficiency.
Education
Degrees, certifications, and relevant coursework
Hacettepe University
Bachelor's Degree, Science
Completed a Bachelor's degree in Science at Hacettepe University, graduating in June 2008.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Website
bakikaradeniz.comJob categories
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