Moitaz Alvariño

Founder of PIO Club, a group of two customer-focused micro-businesses, each covering one stage of the customer relationship.

Founded Feb 2025; operating since Sep 2025. Paused Jan–Oct 2026.

• Cheering the Customer: CX strategy, service and product design studio. End-to-end journeys, CX roadmaps and experience metrics.
• HELIPSUS: consumer and UX research agency. Qualitative and quantitative re

Led two B2B cybersecurity products in parallel: CyberHub, a SaaS platform for SMEs built on API integrations, and CyberAnalytics. Managed 6 direct reports (2 PMs, 2 POs, 2 Scrum Masters) and up to 30 people across global hubs.

• Led CyberHub across 7 Vodafone markets, supporting each OpCo in adapting the product to local market needs. Launched in Albania and delivered technical launch readiness

Interim and freelance Senior Product Manager for multinationals (clients under NDA): new business lines, product ideation and validation, and multi-market rollouts.

• Rolled out a membership and loyalty program in 3 countries for a leading sports retailer, owning P&L per market from go-to-market to post-launch performance.
• Launched an EV support site with a trip planner across 5 markets (engine

Research for naming, communication and brand strategy.

• Led research and brand strategy for the launch of an online culinary school.
• Defined the brand architecture for a leading Brazilian corporate group.
• Ran workshops to define the brand vision of a leading Latin American fintech start-up.
• Mentored 2 junior support profiles.

Industries: Education, Fintech & Banking, E-commerce ·
Mo

• Designed and taught courses on qualitative and quantitative research methods and design thinking, connecting insights to design and business outcomes.
• Mentored students through real business challenges, from research to a business case.

• Designed the online learning operation end-to-end: platforms and tools, student–teacher communication flows, enrolment and onboarding. Reduced costs while improving training efficiency and interaction.
• Structured programme content and modules with the teaching team, balancing academic quality and market relevance.

Industries: Education / EdTech · Model: B2C · Markets: Spain

Business development and positioning for purpose-driven companies, based on competitive analysis and the UN Sustainable Development Goals (SDG) framework.

• Analysed barriers to bread consumption in Mexico with qualitative and quantitative research, turning insights into product and brand development.
• Drove the launch of a purpose-driven frozen food business built around social responsibility

Product and service development for telecom, financial services and energy clients, based on qualitative and quantitative research.

• Researched customer needs for a leading Spanish telecommunications company and turned field research into service blueprints and an evidence-based product backlog.
• Designed a digital savings product for micro-entrepreneurs inside a fintech in 3 LATAM markets; d

Advertising strategic planning: qualitative and quantitative research on consumption drivers and barriers, turned into positioning and go-to-market campaigns for consumer launches.

• Planned the end-to-end launch campaign for a high-ABV spirit, from point-of-sale communication to multichannel activation and advertising.
• Designed a multichannel activation strategy for a beer across communication

Brand positioning grounded in qualitative and quantitative research and competitor and market analysis.

• Defined brand positioning and communication strategy for a city's urban development, culture and tourism promotion, and for a bank product aimed at a specific segment.
• Gathered market intelligence and customer feedback to conceptualise strategies for a cleaning company.
• I also repositio

Research-led brand positioning and brand experience across digital and physical touchpoints.

• Ran market, trend and user research to guide investment and positioning decisions in renewable energy, real estate and education.
• Designed visual identity systems and product websites that turned brand strategy into consistent customer touchpoints.

Industries: Renewable energy, Real estate, Educat

Macaw was a Spanish start-up of natural and eco-friendly cosmetics. This company is already closed.
As Brand Manager in a small founding team, I ran the brand day-to-day:

• Defined the brand’s visual direction for the website and social media.
• Created content for social media, the website and product launches, keeping one consistent look.
• Worked with the founders on positioning and on how to

To explore and discover how experiences are shaped by behavioural habits, while also developing skills to support emotional states within corporate teams.

Apr 2026

Jan 2026

May 2026

Feb 2025

Apr 2025

Mar 2023

I studied for a Master in Gamification and Transmedia Narratives to apply playful design techniques that foster engagement, while using cross-media storytelling to ensure messages reach audiences effectively across channels.

Pursued a Degree in Design to approach problem-solving from a holistic perspective, understanding design as a comprehensive discipline rather than a segmented specialisation.

I completed a Master in Branding to master the communication, management, and implementation of brand strategies as a core element for business differentiation in competitive markets.