Bárbara PM
@barbarapm
Senior Product Manager delivering AI-powered products that users love through discovery, strategy, and agile delivery.
SpainWhat I'm looking for
I’m a results-driven Senior Product Manager with 7+ years of end-to-end ownership across B2B SaaS, B2B2C, and mobile—across entertainment, eHealth, and marketplace products. I lead product through the full lifecycle: discovery, strategy, agile delivery, and post-release iteration.
At Attractions.io, I define MVP scope, success metrics, and GTM strategy for a greenfield AI-powered product, expanding total addressable market by 20%. I’ve owned an F&B ordering solution embedded in a native mobile app, increased average order value by 52%, and reduced operator CMS session time by 42% through a redesigned UI with bulk operations.
I bring a consistent approach: get close to users, make sense of ambiguity, understand where the value truly lies, and turn insight into products people actually want to use. In prior roles (including Zoetis and Carnovo), I’ve shipped data-informed roadmaps, strengthened agile discovery and prioritisation, and improved outcomes via experimentation and product analytics.
Experience
Work history, roles, and key accomplishments
Digital Product Owner
Zoetis Inc.
Feb 2020 - Nov 2022 (2 years 9 months)
Owned product strategy and roadmap for an IoT connectivity platform, transitioning delivery from waterfall to agile with structured discovery and data-informed prioritisation. Led a European eHealth GTM launch and reduced mobile connection errors by 38%, while expanding IoT connectivity from 3 to 6 analysers to double integration possibilities.
Senior Product Manager
Attractions.io
Nov 2022 - Present (3 years 6 months)
Defined an MVP scope and GTM strategy for an AI-powered product, expanding the total addressable market by 20%. Led an F&B ordering mobile product and improved average order value by 52% while reducing operator CMS session time by 42% through redesigned UI and bulk operations.
Product Owner
Carnovo
Feb 2019 - Feb 2020 (1 year)
Ran structured discovery and A/B testing across acquisition funnels using ICE prioritisation to maintain a user-validated backlog, increasing top-of-funnel conversion by 10%. Used Hotjar and product analytics to continuously optimise UX and conversion across the acquisition journey.
Project Manager / Functional Analyst
Opentrends
Sep 2015 - Feb 2019 (3 years 5 months)
Led discovery and end-to-end delivery of two eHealth mobile apps for a US client, owning scope, budget, and delivery timelines across a cross-functional team of 15. Improved quality by refining user stories, sprint planning, and QA processes to reduce rework across multiple client engagements.
Education
Degrees, certifications, and relevant coursework
Universidad de Oviedo
MSc Web Engineering, Web Engineering
2011 - 2013
Completed an MSc in Web Engineering at Universidad de Oviedo from 2011 to 2013.
Universidad de Oviedo
BSc Computer Science, Computer Science
2008 - 2011
Earned a BSc in Computer Science at Universidad de Oviedo from 2008 to 2011.
Tech stack
Software and tools used professionally
Availability
Location
SpainAuthorized to work in
Job categories
Skills
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