Javier Ruiz Salvador

Leading enhancements for the CAR CONFIGURATOR, achieving an 80% boost in lead generation through A/B testing and UX/UI optimizations. Managed over 10 cross-functional teams to align roadmaps and reduce time-to-market by 30%. Developed a real-time analytics dashboard that improved B2C retention by 20%.

Redesigned the website and integrated CRM to enhance the customer journey, achieving a 15% increase in conversion rates. Improved workflows between website and CRM, boosting customer service productivity by 20%. Executed go-to-market strategies that increased lead generation by 30%.

Redesigned onboarding flow to boost user activation by 15% through targeted A/B testing. Launched re-engagement campaigns that reduced churn by 20% and improved retention by 25%. Collaborated with data science to refine credit scoring models, lowering default rates by 15%.

Pioneered Scrum and continuous integration, reducing cycle times by 40%. Established a customer-first approach through research, increasing NPS and satisfaction by 15%. Shifted to a product-led strategy, driving a 20% boost in user activation.

Managed product development in a B2B SaaS environment, focusing on legal technology solutions. Collaborated with stakeholders to define product vision and roadmap, ensuring alignment with business objectives.

Led projects in the Center of Excellence for B2B SaaS solutions in the utilities sector. Focused on improving operational efficiency and delivering high-quality solutions to clients.

MBA with a specialization in Digital Marketing, focusing on the integration of digital strategies within business frameworks.

Master in Digital Product Management, emphasizing product development methodologies and digital strategy.

Certified Scrum Product Owner, focusing on agile methodologies and product ownership principles.