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Pamela Rodriguez

@pamelarodriguez1

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I grow ecommerce revenue through Shopify Plus merchandising, promotions, and customer journey optimization.

United States

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What I'm looking for

I'm seeking a Senior Ecommerce Manager role where I can use digital commerce and site merchandising to support world-class live events and venues with unparalleled service and expertise.

I've grown Cosabella.com through hands-on site merchandising, promotional execution, and digital shopping experience optimization, supporting $25 million in revenue.

As Lead Site Merchandising Manager, I owned product onboarding, assortment categorization, content scheduling, launches, and seasonal projections in Shopify Plus. My promotional updates drove a 16% sales lift, while seasonal inventory sell-through reached 45%, up from 20%.

I use GA4, Searchspring, FullStory, Triple Whale, and Excel reporting to improve navigation, conversion, and merchandising decisions. I also reduced returns by $60K through size-guide revisions and bring experience across customer retention, marketplaces, department-store ecommerce, off-price, and sales.

Experience

Work history, roles, and key accomplishments

Lead Site Merchandising Manager

Cosabella

Mar 2022 - Aug 2026 (4 years 5 months)

Supported the growth of Cosabella.com to $25 million in revenue through hands-on site merchandising, promotional execution, and ongoing optimization of the digital shopping experience. Achieved 45% sell-through on seasonal inventory, up from a previous average of 20%.

Shopify Plus Searchspring Basecamp GA4 Fullstory TripleWhale Excel Product Knowledge Data Analysis Site Merchandising Promotional execution Customer Journey Optimization

Customer Retention Specialist

Cosabella

Feb 2018 - Feb 2022 (4 years)

Supported DTC growth through site merchandising, upselling opportunities, special orders, and VIP customer engagement. Drove a 20% increase in loyalty program signups and usage within its first year and achieved a 25% 12-month customer retention rate.

Loyalty Lion Zendesk Shopify Plus Blue Cherry Amazon Vendor Central Customer Retention Site Merchandising Upselling Data Analysis

Customer Experience Representative

Cosabella

Oct 2011 - Jan 2018 (6 years 3 months)

Managed Department Store Ecommerce accounts by supporting order fulfillment, resolving order issues, and coordinating product availability and sample requests within the Blue Cherry ERP. Drove 45% revenue growth in the off-price sector by implementing monthly ATS private sales and seasonal projection orders.

BlueCherry ERP Order Fulfilment Account Management Customer Experience Off Price Sales Projection Orders

Inside Sales Account Executive

Cosabella

Sep 2009 - Sep 2011 (2 years)

Collaborated with the sales team and the VP of Sales to grow a previously underdeveloped territory, meet or exceed sales quotas, and increase client satisfaction, helping drive 75% year-over-year growth.

Sales Account Development Forecasting Customer Relationship Management Off Price Sales Ecommerce