Open to opportunities

Thomas Signes

@thomassignes

Message

I build paid acquisition engines that connect B2B SaaS media spend to pipeline and revenue.

Spain

Message

What I'm looking for

I’m looking for a performance marketing role where I can combine hands-on acquisition with strategy, experimentation, and team leadership, connecting media spend to pipeline and revenue.

At Trivelta, I’m building and leading performance marketing across three brands, owning paid acquisition, attribution, reporting, pipeline performance, and a team of seven. Previously at Factorial, I doubled paid pipeline contribution over 24 months, increased lead-to-deal conversion by 34%, and reduced CAC by 21% in key segments.

I’ve scaled international B2B acquisition at Mews, Mantu, Exoticca, and Evothink Media across Google, Microsoft, Meta, LinkedIn, programmatic, SEO, and lifecycle channels. My focus is simple: use structured testing, attribution, and commercial alignment to turn media investment into efficient pipeline and revenue.

Experience

Work history, roles, and key accomplishments

Current

Head of Marketing

Current

Trivelta

Feb 2026 - Present (6 months)

Building and leading performance marketing across three brands, with responsibility for paid acquisition, attribution, reporting and pipeline performance. Managing a team of seven across paid acquisition, creative and marketing operations.

— Built the measurement and reporting setup to connect acquisition spend with pipeline and revenue before scaling investment.

— Own channel strategy, budget a

Paid Media Strategy Paid Search Strategy Google Ads Advertising Demand Generation Marketing B2B Marketing Paid Marketing Lead Generation Performance Marketing Paid Media Advertising

B2B Senior Performance Marketing Manager

Factorial

Mar 2024 - Feb 2026 (1 year 11 months)

Owned French paid acquisition end-to-end, with a 7-figure annual budget and full-funnel strategy across Google Ads, LinkedIn, Meta, programmatic and affiliate.

— Doubled paid pipeline contribution over 24 months by shifting the operating model from lead volume to Cost per Deal and MRR, increasing lead-to-deal conversion by 34% and reducing CAC by 21% in key segments.

— Rebuilt attribution and re

Paid Media Strategy Paid Search Strategy Google Ads Demand Generation Marketing Paid Social Media B2B Marketing Paid Ads Lead Generation Performance Marketing Paid Media Advertising

B2B Performance Marketing Manager

Mews

Oct 2021 - Mar 2024 (2 years 5 months)

Managed paid acquisition across multiple international markets for a B2B SaaS hospitality platform, working closely with SEO, lifecycle, and CRM teams.

— Rebuilt campaign architecture and bottom-of-funnel targeting. Paid leads up 73%.
— Improved campaign-to-demo conversion through tighter CRM segmentation and lifecycle flows. Demo generation up 57%.
— Aligned paid and SEO strategy. Organic conver

Paid Media Strategy Paid Search Strategy Google Ads Advertising Demand Generation Marketing B2B Marketing Paid Marketing Lead Generation Performance Marketing Paid Media Advertising

B2B Paid Marketing Manager

Mantu

Sep 2019 - Sep 2021 (2 years)

Led a team of three managing acquisition strategy across 10+ B2B clients simultaneously, with full ownership of SEO, SEM, and paid social across the portfolio.

Built the tracking and reporting infrastructure that gave both the team and clients visibility into channel performance and attribution.

Portfolio-level results across 24 months: 40% organic traffic growth, 20% CTR uplift, 15% CPC reducti

Paid Media Strategy Paid Search Strategy Google Ads Advertising Demand Generation Marketing B2B Marketing Paid Social Lead Generation Performance Marketing Paid Media Advertising

Performance Marketing Manager

Exoticca

Feb 2019 - Sep 2019 (7 months)

Managed paid acquisition across Google, Microsoft, and Meta for six international markets.

Ran structured testing and market-level optimisation to identify acquisition patterns that scaled across geographies, with budget reallocated toward the highest-performing markets.

Paid Media Strategy Paid Search Strategy Google Ads Advertising Demand Generation Marketing Paid Marketing Lead Generation Performance Marketing Paid Media Advertising

Senior Paid Acquisition Manager

Evothink Media

Apr 2016 - Nov 2018 (2 years 7 months)

Led a creative and traffic team across five media properties with a $1M annual acquisition budget.

Scaled monthly traffic from 10M to 15M and improved ROI by 40% through structured experimentation and repeatable acquisition frameworks across Facebook, Instagram, Twitter, and native.