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Callie Woods

@calliewoods

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I lead B2B SaaS marketing campaigns, AI product launches, events, and global demand generation.

Germany

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At Market Logic Software, I direct PR and marketing for DeepSights, an AI market-intelligence solution used by multinational enterprise clients. I lead North America and APAC lead-generation campaigns, customer marketing, events, content production, budgeting, and executive KPI and OKR reporting.

Previously, I led marketing and production at W.Media, where Digital Week generated $460k+ in revenue and attracted 7,000+ attendees across 57 countries. I also co-founded The Keys Admissions, growing its client base by over 400% in two years and generating $500,000+ SGD in its first 12 months.

Experience

Work history, roles, and key accomplishments

Current

Marketing Campaigns Director

Current

Market Logic Software

Nov 2021 - Present (4 years 11 months)

Directing PR and marketing activities for Market Logic, provider of DeepSights AI solution. Overseeing lead-gen campaigns in North America and APAC, client communication, content production, and departmental budgeting.

PR Marketing Lead Generation Event Management SQL KPIs OKRs Budgeting Project Management

Head of Marketing & Production

W.Media

Jun 2020 - Oct 2021 (1 year 4 months)

Developed new products and digital marketing initiatives at a boutique tech marketing agency. Headed cross-functional teams, led product development for CTO office, and hosted digital events.

Marketing Product Development Event Management Digital Marketing Team Leadership

Co-founder & Marketing Director

The Keys Admissions

May 2017 - May 2020 (3 years)

Co-founded ed-tech consulting start-up, developed brand identity and marketing content. Grew client base over 400% in two years and attained $500,000+ revenue in first 12 months.

entrepreneurship Branding SEO Marketing Lead Generation Partnerships Negotiation

Consultant

TK Academy

Apr 2016 - Apr 2017 (1 year)

Developed B2C digital marketing campaigns with monthly budget of $100,000 USD. Produced monthly events, developed curriculum, and maintained lead conversion ratio of >80%.

Digital Marketing Event Management Curriculum Development Sales Public Speaking

Communications Coordinator

Fels Institute

Jan 2014 - Jan 2015 (1 year)

Handled copywriting, event coordination, media and PR.

Copywriting Event Coordination Media Relations PR

Parliamentary Intern

The Scottish Parliament

Jan 2014 - Dec 2014 (11 months)

Conducted political research, voter outreach, and copywriting.

Political Research Voter Outreach Copywriting

Finance Intern

Tom Wolf for Governor

Jan 2014 - Dec 2014 (11 months)

Assisted with event coordination and campaign finance.

Event Coordination Campaign Finance

Membership Intern

WXPN Radio Station

Jan 2011 - Dec 2014 (3 years 11 months)

Supported CRM, events marketing, and database management.

CRM Event Marketing Database Management

PR & Communication Manager

Market Logic Software

Served on cross-departmental GTM taskforce for launch of DeepSights Agentic AI product suite. Managed internal comms, sales templates, press releases, and hybrid product launch event.

PR Communication Skills Product Launch Event Production Internal Communications