Bayu Jati Utomo

Owns demand generation for a newly acquired B2B SaaS compliance product, generating 2,000+ qualified leads across Europe and the UK through multi-channel campaigns and ICP-based account selection. Aligns campaign messaging and go-to-market plans with Sales, Product, and Communications.

Built and owned an Account Based Marketing (ABM) strategy with orchestrated, account-specific campaigns, achieving +200% leads and +150% revenue growth. Led and coached a team of country managers in Thailand, Malaysia, and Indonesia, and built Power BI and Metabase dashboards for funnel and conversion tracking.

Ran systematic A/B tests across copy, creative, and placement, achieving 300% audience growth and 10M+ monthly impressions. Led an award-winning campaign with direct business impact, coordinating internal and external creative teams.

Owned marketing strategy and go-to-market end to end. Represented the company at the APEC Sustainability Forum and was accepted into an international accelerator program.

Developed brand and campaign strategies for B2B SME clients.

Developed go-to-market strategies based on market and audience analysis.

Bachelor of Science in Industrial Engineering from Karlsruhe Institute of Technology, completed in 2017.