Open to opportunities

Paciencia Nketia-Boye

@paciencianketia-boye

Message

Ambitious Social Media and Brand Manager with 5+ years experience.

Ghana

Message

What I'm looking for

I am looking for a dynamic role that fosters creativity and collaboration, where I can leverage my digital marketing skills to drive impactful campaigns and contribute to brand growth.

I am an ambitious and highly skilled Social Media and Brand Manager with over 5 years of exceptional experience in digital marketing, social media management, and content creation. My creative and customer-centric approach to marketing has allowed me to develop and execute integrated brand campaigns that drive visibility and audience engagement across various digital platforms.

Throughout my career, I have successfully led initiatives that resulted in significant growth in brand awareness and customer engagement. My role as Digital Content and Community Officer at Marie Stopes International Ghana has honed my ability to create compelling content that resonates with audiences, while my previous experience as Digital Marketing Manager at TIASTGROUP showcased my strategic planning and execution skills, contributing to a 40% growth in social media followers.

Experience

Work history, roles, and key accomplishments

Current

Digital Content and Community Officer

Current

Marie Stopes International Ghana

Sep 2023 - Present (1 year 11 months)

Led the development and execution of integrated brand campaigns across digital and social media platforms, driving visibility and audience engagement. Created compelling, educational, and fun organic social media content and campaigns to reach targeted audiences.

Digital Marketing Social Media Management Content Creation Google Analytics Google Data Studio Meta Business Suite YouTube Brand Strategy Market Research

Digital Marketing Manager

Tiastgroup

Jun 2023 - Present (2 years 2 months)

Developed and executed comprehensive brand and communication strategies that significantly enhanced brand awareness and audience engagement. Crafted engaging, data-informed content that contributed to a 40% growth in social media followers and interaction.

Digital Marketing Brand Strategy Content Management Meta Ads Competitor Analysis Lead Generation

Director of Outreach

Afrochella Foundation

Dec 2021 - Present (3 years 8 months)

Engaged key stakeholders and potential partners to secure funding and build long-term support for the Foundation’s initiatives. Led a successful fundraising campaign that surpassed its target by 110%, significantly increasing financial resources for community impact projects.

Stakeholder Engagement Fundraising Partnership Development Volunteer Management Budgeting Financial Planning Media Briefs Project Management

Social Media Marketing Manager

Eddy's Pizza Ghana

Apr 2021 - Present (4 years 4 months)

Executed integrated social media campaigns across digital, radio, and TV platforms, increasing customer engagement by 80%. Spearheaded a successful Instagram growth campaign, resulting in a 300% increase in followers within six months, significantly enhancing brand visibility.

Social Media Marketing Content Creation Instagram Growth Brand Representation Multimedia Operations Customer Engagement

Education

Degrees, certifications, and relevant coursework

University of Ghana

MA, Information Technology Law

2024 -

Currently pursuing a Master of Arts in Information Technology Law. This program focuses on the legal aspects of information technology, preparing for a career at the intersection of law and technology.

University of Ghana

Bachelor of Arts, Political Science & Theatre Arts

Completed a Bachelor of Arts degree with a dual major in Political Science and Theatre Arts. This interdisciplinary program provided a comprehensive understanding of political systems and theatrical practices.

Krobo Girls Presbyterian Senior High School

West African Senior School Certificate Examination (WASSCE), General Studies

Obtained the West African Senior School Certificate Examination (WASSCE). This certificate is a significant academic achievement, demonstrating proficiency across various subjects.