Susan Laryea
@susanlaryea
Brand and marketing professional driving campaigns, digital growth, and revenue-focused engagement.
What I'm looking for
I am a results-driven brand and marketing professional with hands-on experience developing and executing integrated brand campaigns, digital marketing strategies, and sales initiatives across FMCG and services sectors. I have led campaign planning, budgeting, stakeholder coordination, and performance analysis to increase brand exposure and drive measurable engagement.
My background includes brand management at Nestlé Central and West Africa, brand campaign coordination at Mobile Sport Limited, and sales leadership at Allianz Life Insurance, supported by strong skills in digital marketing, market research, CRM, and Microsoft 365 tools. I prioritize data-driven decisions, cross-functional collaboration, and consistent brand messaging to deliver business outcomes.
Experience
Work history, roles, and key accomplishments
Brand Campaign Coordinator
Mobile Sport Limited
Jan 2024 - Present (1 year 9 months)
Developed and executed brand campaign strategies, coordinated planning, budgeting and execution, and monitored performance to optimize engagement and budget utilization.
Brand Management Associate
Nestlé Central and West Africa
Jan 2023 - Jan 2024 (1 year)
Assisted brand manager in executing brand activities and digital marketing strategies, tracked social and SEO performance, and conducted consumer research to inform marketing plans.
Sales Executive
Allianz Life Insurance
Jan 2018 - Jan 2020 (2 years)
Led recruitment and performance management for a sales team, sourced and converted leads via cold calling and networking, and negotiated contracts to meet sales targets.
Secretary
Media Sam Plus
Jan 2016 - Jan 2018 (2 years)
Provided administrative and reception support, maintained filing and calendars, coordinated travel and meetings, and prepared correspondence and reports to support office operations.
Education
Degrees, certifications, and relevant coursework
University of Ghana
Bachelor of Arts, Information Studies and Political Science
2018 - 2022
Completed a Bachelor of Arts in Information Studies and Political Science, covering information management and political science topics with practical research and analysis components.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
Skills
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