Open to opportunities

Susan Laryea

@susanlaryea

Message

Brand and marketing professional driving campaigns, digital growth, and revenue-focused engagement.

Ghana

Message

What I'm looking for

I seek a marketing or brand role where I can lead integrated campaigns, use data to drive growth, collaborate cross-functionally, and progress into senior marketing leadership.

I am a results-driven brand and marketing professional with hands-on experience developing and executing integrated brand campaigns, digital marketing strategies, and sales initiatives across FMCG and services sectors. I have led campaign planning, budgeting, stakeholder coordination, and performance analysis to increase brand exposure and drive measurable engagement.

My background includes brand management at Nestlé Central and West Africa, brand campaign coordination at Mobile Sport Limited, and sales leadership at Allianz Life Insurance, supported by strong skills in digital marketing, market research, CRM, and Microsoft 365 tools. I prioritize data-driven decisions, cross-functional collaboration, and consistent brand messaging to deliver business outcomes.

Experience

Work history, roles, and key accomplishments

Current

Brand Campaign Coordinator

Current

Mobile Sport Limited

Jan 2024 - Present (1 year 9 months)

Developed and executed brand campaign strategies, coordinated planning, budgeting and execution, and monitored performance to optimize engagement and budget utilization.

Campaigns Digital Marketing Budget Management Performance Analysis Stakeholder Management Social Media

Brand Management Associate

Nestlé Central and West Africa

Jan 2023 - Jan 2024 (1 year)

Assisted brand manager in executing brand activities and digital marketing strategies, tracked social and SEO performance, and conducted consumer research to inform marketing plans.

Brand Management Digital Marketing SEO Market Research Campaign Planning Regulatory Compliance

Sales Executive

Allianz Life Insurance

Jan 2018 - Jan 2020 (2 years)

Led recruitment and performance management for a sales team, sourced and converted leads via cold calling and networking, and negotiated contracts to meet sales targets.

Sales Strategy Lead Generation Negotiation Team Leadership Client Relationship Management Market Research Presentations Sales Operations Presentation

Secretary

Media Sam Plus

Jan 2016 - Jan 2018 (2 years)

Provided administrative and reception support, maintained filing and calendars, coordinated travel and meetings, and prepared correspondence and reports to support office operations.

Office Administration Scheduling Records Management Travel Coordination Communication

Education

Degrees, certifications, and relevant coursework

University of Ghana

Bachelor of Arts, Information Studies and Political Science

2018 - 2022

Completed a Bachelor of Arts in Information Studies and Political Science, covering information management and political science topics with practical research and analysis components.