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@margaretmensah
Dedicated content producer with a passion for narrative and engagement.
I am a dedicated and imaginative content producer with a strong passion for narrative and a proven track record in creating powerful and captivating content. My experience spans across digital marketing, multimedia production, and writing, which I leverage to help dynamic teams and organizations succeed. I am currently seeking a challenging position in content creation where I can utilize my skills to make a significant impact.
Throughout my internships at African Agility in Nigeria and Mother Food International in Canada, I honed my skills in social media management, content strategy, and graphic design. I successfully implemented social media strategies that increased brand awareness and engagement, while also generating creative blog posts that drove traffic to our websites. My ability to collaborate with cross-functional teams has been instrumental in aligning content strategies with organizational goals.
In addition to my professional experience, I have successfully managed my personal social media accounts, growing my YouTube channel to nearly two thousand subscribers and achieving over a million views within a year. My proficiency in tools like Canva, Figma, and Adobe Photoshop allows me to create visually appealing content that resonates with audiences. I am eager to bring my creativity and expertise to a new role where I can contribute to innovative content solutions.
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Work history, roles, and key accomplishments
African Agility
May 2023 - Present (2 years 6 months)
Managed social media platforms, creating and implementing strategies to increase brand awareness and engagement. Developed and executed content strategies aligned with target audience and organizational goals. Collaborated with cross-functional teams to create and carry out content strategies that complement marketing objectives.
Mother Food International
Sep 2022 - Present (3 years 2 months)
Generated creative and informative blog and social media posts that increased website and social media traffic. Assisted in preparing a new market strategy for a project in Colombia and successfully identified three new potential partners. Scheduled and conducted Zoom meetings to discuss ongoing projects with World Vision International and World Vision Colombia.
Personal Social Media Account
Oct 2021 - Present (4 years 1 month)
Successfully managed and grew personal YouTube, TikTok, Instagram, and LinkedIn accounts, gaining significant subscribers and followers. Utilized Google Analytics to track follower engagement and create content tailored to their preferences. Promoted YouTube videos through paid advertising to expand reach.
Ghanaian-German Center
Jul 2020 - Present (5 years 4 months)
Received training on the proficient use of all Microsoft applications. Participated in digital marketing training covering SEO, SEM, email marketing, and social media for building a digital presence.
Degrees, certifications, and relevant coursework
BSc., Agricultural biotechnology
2017 - 2021
Grade: Second Class honors (Upper Division)
Studied Agricultural biotechnology, focusing on the application of scientific principles to agriculture. Achieved Second Class honors (Upper Division).
High School Diploma, Agricultural Science
2013 - 2016
Completed studies in Agricultural Science.
Software and tools used professionally
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