Open to opportunities

Mary Fatima Aidoo

@maryfatimaaidoo

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Results-driven digital marketer specializing in social media, SEO, and performance-driven campaigns.

Ghana

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What I'm looking for

I seek a hands-on marketing role where I can drive measurable growth using SEO, paid media, and content; value collaborative teams and opportunities for skill development.

I am a results-driven digital marketer with hands-on experience in social media management, SEO, email marketing, and content creation. I combine creative content skills with analytics to help brands grow through data-informed marketing strategies.

I have practical experience using tools like Canva, CapCut, Google Ads, Meta Ads, WordPress, SEMrush, and Google Analytics to design, edit, and optimize content and campaigns. I’ve run live campaigns and delivered performance reports that informed strategic improvements.

During a digital marketing bootcamp and mentorship, I developed and launched an SEO-optimized WordPress site that reached Google #1 for a brand keyword within 30 days and executed a full-funnel project that generated 100+ qualified leads. I also make high-volume outbound calls and qualify leads as part of sales support roles.

I bring cross-sector experience from marketing, administrative roles, and community education programs, with strong teamwork, planning, and communication skills. I am passionate about creating engaging content, optimizing campaign performance, and supporting brand growth.

Experience

Work history, roles, and key accomplishments

Current

Customer Retention Specialist

Current

Dogah Foods

Jul 2025 - Present (3 months)

Makes 80+ outbound calls daily to grocery stores, restaurants, and distributors across New Jersey and the East Coast to promote and sell African/Nigerian food products, qualifying leads and scheduling follow-ups for senior sales reps.

Cold Calling Lead Qualification Sales Outreach Customer Relationship Management Communication

Current

Freelance Digital Marketer

Current

Generation Ghana

Jun 2025 - Present (4 months)

Participated in hands-on digital marketing mentorship supporting real client projects across social media, content creation, email marketing, and freelance readiness, including cold calling for Dogah Foods.

Social Media Management Content Creation Email Marketing SEO Cold Calling Google Analytics Meta Ads WordPress

Digital Marketing Graduate

Generation Ghana

Feb 2025 - May 2025 (3 months)

Developed and launched an SEO-optimized WordPress site that reached Google #1 for a brand keyword within 30 days and executed a full-funnel campaign that generated 100+ qualified leads.

SEO WordPress Google Analytics Email Marketing Content Strategy performance reporting

Learner Guide

Camfed Ghana

Nov 2018 - Dec 2024 (6 years 1 month)

Facilitated the My Better World program for 200+ students, mentored 50+ learners annually, and coordinated weekly sessions achieving a 90% participation rate to improve retention and life skills.

Mentoring Facilitation Student Engagement Coordination

Administrative Assistant

Tamale Teaching Hospital

Jul 2024 - Nov 2024 (4 months)

Assisted the Deputy Director of Administration with scheduling 10+ meetings weekly, drafting official letters, and managing calendars while organizing filing systems and handling 100+ documents monthly.

Scheduling Document Management Office Administration Records Management Calendar Management

Cashier

Obarsi Pharmacy

Mar 2018 - Nov 2024 (6 years 8 months)

Handled data entry and managed customer profiles for 50+ clients daily, responded to 20+ customer inquiries per shift, and maintained accurate CRM updates and record-keeping.

Cashiering Data Entry Customer Service CRM Management Record Maintenance

National Service Personnel

Lands Commission

Nov 2021 - Oct 2022 (11 months)

Managed front-desk operations including welcoming visitors, handling phone calls, and providing administrative support such as filing, photocopying, and document preparation.

Administrative Support document preparation