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Pacheco Junior

@pachecojunior

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I build growth and revenue systems that cut CAC, improve pipeline visibility, and scale B2B SaaS demand.

Brazil

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What I'm looking for

I'm open to Growth Manager, Marketing Manager, and Head of Marketing roles at remote-first B2B companies where I can build demand generation and revenue operations systems that teams actually use.

At Axenya, I built the RevOps function from scratch and turned a four-to-five-day forecasting process into real-time pipeline visibility across hundreds of millions in ARR. I shipped an eight-dashboard HubSpot BI platform with 20 production releases and no recorded downtime.

Previously at Nola, I grew revenue 569% and cut CAC 76.8% while building marketing operations, demand generation, CRM automation, and a cross-functional team from the ground up. I bring a decade of creative direction to growth systems designed to be adopted, measured, and improved.

Experience

Work history, roles, and key accomplishments

Current

Revenue Operations Lead

Current

Axenya

May 2026 - Present (4 months)

Revenue Operations Lead at Axenya, a B2B corporate health benefits broker. Took forecasting from four to five days of manual Excel work every two weeks to real time, over a pipeline in the hundreds of millions in ARR.

Built the RevOps function from scratch in an ~80-person company, reporting to the CRO and CFO and serving 13 BDRs and 6 Account Executives.

· Designed and shipped a pipeline BI pla

HubSpot Zapier Vercel Slack GitHub Claude Gemini Rev Ops Pipeline Reporting Forecasting CRM Architecture Automation

RevOps & CRM Implementation Consultant

Deal Machine

Mar 2026 - Apr 2026 (1 month)

Freelance RevOps and CRM implementation for Deal Machine, a firm that builds sales machines and CRM implementations for B2B SaaS companies. Delivered a full HubSpot build for a construction tech SaaS client, from empty portal to a running revenue operation.

· Architected the CRM from scratch: object mapping, custom properties, and Sales and Customer Success pipelines designed around how the clien

Growth Manager & Marketing Operations

Nola

Mar 2025 - Apr 2026 (1 year 1 month)

Promoted from the company's first and only marketing hire to manager in six months, at a B2B SaaS for restaurant management. Cut CAC by 76.8% and grew revenue by 569% while building the marketing and revenue operation from scratch.

Led a team of four (social media, paid media, design and development) with daily standups and 1:1s for feedback, development and performance. The same team served Nola

Marketing Manager

Grupo Arcca

Mar 2025 - Oct 2025 (7 months)

Marketing Manager at a franchise accelerator and holding company, running B2B demand generation for franchise expansion. Built the engine from zero and reached positive ROAS in under 90 days, with leads up 85% and CPL down 48%.

· Rebuilt the middle of the funnel with automated cadences and redesigned processes: contact response rate went from 3% to the 20-26% range, show-up rate reached 85-95%, a

Marketing Analyst

Nola

Oct 2024 - Mar 2025 (5 months)

Nola's first marketing hire, brought in to build the department from zero at a B2B SaaS for restaurant management. Delivered 84% more leads in the first month with only 11% more investment, and was promoted to manager six months later.

· Founded the marketing function: processes, documented workflows, and alignment between Marketing, Sales and Customer Success.

· Built the inbound and SEO engine

Creative Director

Agência Comvix

Jul 2014 - Oct 2024 (10 years 3 months)

Directed the creative and digital strategy of a full-service marketing agency for ten years, with full ownership of a personal client portfolio: account management, strategy and execution.

The marketing career actually started here. In the final years the title still said creative direction, but the work was full-stack marketing across the portfolio, planning, paid media, content, site and measur