Open to opportunities

Omowunmi Atiyeye

@omowunmiatiyeye1

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CRM and Customer Experience professional driving retention and engagement.

Nigeria

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What I'm looking for

I seek a data-informed CRM/CX role where I can run lifecycle campaigns, optimize retention, mentor teams, and drive measurable engagement and CSAT improvements.

I am a CRM and Customer Experience professional with over four years' experience across fintech, iGaming, and e-commerce, combining statistical training with hands-on campaign execution and data analysis.

I design and execute multi-channel lifecycle campaigns (email, SMS, in-app), run A/B tests, segment audiences, and deliver post-campaign insights that improve engagement and business performance.

As a team lead I oversaw call center operations, managed SLAs and KPIs, provided training on support tools, and implemented process improvements to boost productivity and CSAT.

My background in statistics and experience with Excel, SQL and Power BI support data-driven decisions; I bring strong attention to detail, cross-functional collaboration skills, and a consistent record of improving customer satisfaction and retention.

Experience

Work history, roles, and key accomplishments

Hybrid CRM Specialist

betBonanza

Oct 2023 - Feb 2025 (1 year 4 months)

Executed multi-channel CRM campaigns across the full customer lifecycle, built promotional campaigns and landing pages, and ran A/B tests to improve engagement and campaign performance.

Email Marketing SMS A B Testing Segmentation & QA Landing Pages

Customer Experience Lead

Patricia Technologies

Jan 2023 - Oct 2023 (9 months)

Oversaw daily call center operations, managed scheduling and performance, ensured SLA/KPI attainment, and implemented workflow improvements to increase team efficiency.

Call Center Operations performance reporting Process Improvement Training Freshdesk Team Leadership

Customer Experience / Success Officer

Patricia Technologies

Feb 2021 - Dec 2022 (1 year 10 months)

Responded to customer queries across phone, email and social channels, exceeded CSAT and productivity KPIs, escalated product issues, and supported onboarding to improve retention.

Customer Support Live Chat CSAT Escalation Management Reporting Onboarding Bilingual Support (English Yoruba)

Onsite Customer Service Agent

Jumia

Oct 2020 - Dec 2020 (2 months)

Handled inbound and outbound customer calls, advised customers on products, processed orders and met sales and call-handling KPIs in a fast-paced telesales environment.

Customer Service Telesales Order Processing Upselling KPIs Time Management Social Media Support

Research Intern

UI-LISA

Feb 2018 - May 2018 (3 months)

Prepared academic presentations and conducted data sourcing, cleaning and analysis using SPSS, Excel and R to support interdisciplinary statistical research.

Data Cleaning SPSS R Microsoft Excel LaTeX Beamer Statistical Analysis

Statistical Intern

National Bureau of Statistics

Jul 2013 - Sep 2013 (2 months)

Collected and analyzed socio-economic survey data, conducted market and household surveys, and ensured data accuracy for statistical reporting in Akinyele LGA.

Data Entry Data Analysis Data Integrity Socio Economic Reporting

Education

Degrees, certifications, and relevant coursework

University of Ibadan

Bachelor of Science, Statistics

2016 - 2019

Activities and societies: Relevant coursework: Statistical analysis on the effect of macro-economic variables on GDP in Nigeria.

Completed a Bachelor of Science in Statistics with coursework including a statistical analysis project on the effect of macro-economic variables on Nigeria's GDP.