Olivia Waite

I've led marketing and content programs for Ackerman Group, Veterinary Practice Partners, and Hankin Group, building campaigns that connect brand messaging, creative direction, and measurable growth.

At Ackerman Group, I developed integrated email, web, social, paid media, and direct-mail campaigns that drove 33% year-over-year lead growth. I built a scalable editorial program producing 500+ assets, increased organic website traffic by 33% in six months, and helped achieve 100% of insightful.vet event registration goals.

At Veterinary Practice Partners, I supported growth from 50 to 93 hospital locations, led campaigns across 93 veterinary hospitals, and directed content strategy for 65 brands. I also led marketing integration for 45+ acquired hospitals and managed a two-person team delivering 720+ email campaigns in nine months.

Earlier at Hankin Group and Hankin Apartments, I led marketing for a 41-brand real estate portfolio, launched four websites, and increased Eagleview Town Center event attendance by 20%. I enjoy turning campaign data, content, and scalable workflows into stronger brands and better customer engagement.