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Hayley Fader

@hayleyfader

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Marketing leader at Teamraderie who built executive events driving $1M+ in revenue at 10x+ ROI.

United States

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At Teamraderie, I own the marketing function across demand generation, ABM, product marketing, brand, and lifecycle. I build quarterly executive events that add 10+ enterprise logos per quarter and have driven $1M+ in revenue at 10x+ ROI, while reducing costs by 66% versus prior events.

Before that, I led the 0-to-1 launch of a customer account center and built the marketing function from the ground up. At WhiskerCloud, I designed, launched, and maintained more than 400 WordPress websites for veterinary hospitals, and created campaigns for 120+ clients that resulted in average follower growth of 120% and engagement growth of 300%.

Experience

Work history, roles, and key accomplishments

Current

Director of Marketing

Current

Teamraderie

Jan 2026 - Present (9 months)

Own the entire marketing function including strategy, budget, and execution across demand generation, ABM, product marketing, brand, and lifecycle. Run a C-level ABM program and quarterly executive events that drive significant revenue and pipeline.

Marketing Strategy Demand Generation ABM Product Marketing Brand Lifecycle Marketing Sales Enablement GTM Strategy Budget Management Vendor Management Experimentation

Senior Product Marketing Manager

Teamraderie

Jan 2025 - Jan 2026 (1 year)

Led the 0-1 launch of a customer-centric account center to improve UX and reduce support requests by 3x. Translated customer behavior and performance data into strategic recommendations influencing product and GTM decisions.

Product Marketing Go To Market Strategy Customer Insights Data Analysis Cross functional Leadership Mentorship Full Funnel Growth

Growth Marketing Manager

Teamraderie

Jul 2022 - Jan 2025 (2 years 6 months)

Built the marketing function from the ground up as the company's first marketing hire, establishing strategy, channels, systems, and measurement. Led brand redesign and implemented marketing analytics infrastructure.

Marketing Strategy Brand Management Web Analytics Google Analytics Tag Manager Hotjar HubSpot CRM Implementation Marketing Automation Campaign Strategy

Senior Marketing Manager, SEO

GR0

Oct 2021 - Jul 2022 (9 months)

Led a team of 9 Account Managers and SEO Strategists managing campaign performance across 30+ DTC and B2B client accounts. Provided strategic direction across content, technical SEO, acquisition, conversion, and retention initiatives.

SEO Team Leadership Client Management Content Strategy Technical SEO Conversion Rate Optimization Retention Strategy

Digital Marketing Manager

WhiskerCloud

Jul 2018 - Jun 2020 (1 year 11 months)

Hired and managed a team of 5 direct reports. Implemented frameworks for marketing, onboarding, and operations that scaled client accounts by 625% and designed and launched over 400 WordPress websites.

Team Management Marketing Operations WordPress WPEngine Divi Web Design Client Onboarding Social Media Marketing Content Marketing Analytics

Digital Marketing Specialist

WhiskerCloud

Apr 2018 - Jul 2018 (3 months)

Joined as Employee #1 to build and lead web design, marketing, and customer support teams.

Web Design Marketing Customer Support Team Building

Account Coordinator

Wunderman

Jul 2016 - Apr 2018 (1 year 9 months)

Managed cross-functional projects for enterprise clients including Shell, Hyundai, and HealthNet, coordinating account, creative, and production teams. Supported lifecycle email marketing for Shell's loyalty program.

Project Management Client Communication Email Marketing Lifecycle Marketing Campaign Reporting Content Strategy Customer Retention