Open to opportunities

Cassidy Donohue

@cassidydonohue

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I’m a strategic marketer and copywriter who uses SEO and data to drive growth and high-converting campaigns.

United States

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What I'm looking for

I’m looking for a marketing role where I own content and performance strategy, blend SEO with compelling copy, and partner with stakeholders to turn analytics into action—and measurable results.

I’m a strategic marketer and results-driven copywriter who blends creative storytelling with SEO and data-informed strategy to elevate brand visibility and campaign performance. I’ve built my career around measurable growth, strong client ownership, and delivering high-quality work on time.

As Content Marketing Lead at Hounder (May 2024–Present), I manage and scale multi-client content marketing strategies across SEO, paid media, social, and web channels. I led a full-day content strategy curriculum and trained 50+ government department heads, and I drove a 42% YoY increase in form submissions through integrated organic and paid campaigns.

Previously at DOM360 (Oct 2023–May 2024), I served as lead copywriter for 20+ automotive dealerships nationwide, producing keyword, email, paid, and social content built for conversions. At Insivia (Aug 2022–Sep 2023), I owned content and SEO for SaaS clients across multiple verticals—driving first-page Google rankings, a 47% increase in page views, and 25% growth in new users through organic search.

Experience

Work history, roles, and key accomplishments

Current

Content Marketing Lead

Current

Hounder

May 2024 - Present (2 years 1 month)

Manage and scale multi-client content marketing strategies across SEO, paid media, social, and web, driving measurable growth. Delivered a full-day content strategy curriculum for 50+ government department heads and increased a client’s form submissions by 42% YoY.

Content Marketing Strategy SEO Optimization Paid Media Social Media Growth KPI Tracking Curriculum Development Conversion Rate Optimization CMS

Lead Copywriter

Dom360

Oct 2023 - May 2024 (7 months)

Served as lead copywriter for 20+ automotive dealerships nationwide, producing conversion-focused content for keyword pages, email, paid ads, and social. Wrote high-performing email newsletters tied to monthly promotions and delivered concise social copy aligned to each dealership’s digital presence.

SEO Content Writing Keyword Page Content Copywriting

Marketing Associate

Insivia

Aug 2022 - Sep 2023 (1 year 1 month)

Owned content and SEO optimization for SaaS clients across FinTech, HealthTech, LegalTech, and EdTech, driving first-page Google rankings and 47% more page views with 25% growth in new users. Led multi-channel content initiatives, including social management for a veterinary hospital and LinkedIn content for a FinTech client, and created long-form strategic writing assets and explainer video scrip

On Page SEO Marketing Analytics Content Strategy Social Media Management LinkedIn Video Scripts