At Terra Firma Limited / Retail Pak, I moved new-business development from trade shows to digital as the company's only marketer. A website redesign tripled organic traffic in its first month, and a LinkedIn outreach programme generated 300+ qualified leads for UK and France expansion.
As a freelance marketing consultant, I work with e-commerce and B2B clients on campaigns, websites, and marketing automation. For Silecky Sports, I built an AI email-drafting workflow that cut reply time by 90%, and launched a campaign with a 16% higher click-through rate than previous campaign averages.
At JSSL Singapore, I led marketing across academy enrolment, league participation, and the JSSL 7s, increasing academy enrolment by 8% in 18 months. Earlier, at Osvitoria, I managed the launch of a coworking and innovation space and moved the events programme online during the pandemic.

