Open to opportunities

Yuki ASANO

@yukiasano

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Japanese market entry and localisation expert driving demand through integrated B2B/B2C marketing.

Hong Kong

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What I'm looking for

I am seeking roles where I can lead Japanese market entry and localisation, drive measurable demand generation, collaborate closely with sales, and produce high-impact cross-channel content.

I am a marketing specialist focused on launching and scaling the Japanese market, with hands-on experience across digital, event, content and localisation. I combine native Japanese proficiency with business-level English and Mandarin to deliver culturally accurate campaigns.

At Odoo HK I owned Japan market entry end-to-end, producing localised websites, videos, influencer campaigns and promotional assets while boosting web traffic by 232% year-on-year. I planned high-impact events and webinars that generated qualified leads and converted MQLs to SQLs.

Previously I developed global-facing marketing strategies at INTO and supported corporate planning and bilingual stakeholder communications at Nuvoton, where I managed KPIs, business planning and internal branding initiatives. As a freelance content manager and writer I produced high-engagement content, including a column with 400,000+ views.

I hold an MA in Media and Communication and an MA in Japanese Literature and Creative Writing; I aim to join teams that value localisation expertise, measurable demand generation and close sales-marketing alignment.

Experience

Work history, roles, and key accomplishments

Current

Marketing Specialist

Current

Odoo HK Limited

Sep 2024 - Present (1 year 9 months)

Launched and scaled the Japanese market as sole marketer, integrating digital, event, and content initiatives to drive growth; increased web traffic 232% year‑on‑year and generated 310+ qualified leads per business show. Led localisation, influencer campaigns, and the APAC office's first in‑house web commercial series.

Localisation SEO Content Creation Event Planning Lead Generation Analytics

Marketing Leader

INTO City, University of London

Sep 2022 - Aug 2024 (1 year 11 months)

Developed and implemented marketing strategies for pre‑master courses, increasing student intake and introducing the 1‑2‑3 Marketing Strategy adopted across INTO; produced 20+ platform posts receiving 200+ likes each.

Marketing Strategy Social Media Content Creation Student Recruitment Brand Development

Corporate Planning Officer

Nuvoton Technology Corporation

Nov 2020 - Oct 2022 (1 year 11 months)

Coordinated post‑ownership integration across departments and executives, managed KPIs and business planning, and delivered 90% of bilingual official documents within 24 hours; organised corporate branding and training with 92% employee satisfaction.

KPIs Stakeholder Management Bilingual Documentation Internal Communications Training

Business Contents Manager

Freelance

Nov 2013 - Oct 2020 (6 years 11 months)

Developed marketing strategies and created localized content for websites, blogs, social media, and newsletters; achieved 83% reader satisfaction for newsletters and 400,000+ views on a single column.

Content Strategy Copywriting SEO Social Media Localisation Editorial Analytics

Media Sales Executive

Dentsu

Apr 2013 - Oct 2013 (6 months)

Sold advertising slots for local TV stations, consistently exceeding sales targets by optimizing offerings based on weekly viewership analysis and maintaining strong client and media partner relationships.

Media Sales Client Relationship Management Sales Strategy Negotiation

Education

Degrees, certifications, and relevant coursework

City, University of London

Master of Arts, Media and Communication

2023 - 2024

Grade: 70.83/100

Activities and societies: Dissertation research presented at AoIR 2025.

Completed an MA in Media and Communication with a dissertation on reader perception of AI-generated and AI-collaborated fiction in Japanese; overall mark 70.83/100 and dissertation presented at AoIR 2025.

Hosei University

Master of Arts, Japanese Literature and Creative Writing

2015 - 2019

Grade: 3.32/4.0

Activities and societies: Received MA Creative Writing student award (2016).

Completed an MA in Japanese Literature and Creative Writing with a thesis novel titled "Happy Paradise" and received a student award in Creative Writing in 2016.