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Kai Yin Ip

@kaiyinip

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Data-driven growth marketer specializing in website optimization and performance.

Hong Kong

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What I'm looking for

I seek a role in a forward-thinking company that values data-driven marketing and offers opportunities for professional growth.

I am a passionate growth marketer with a focus on data-driven strategies to optimize website performance and drive conversions. With a proven track record in freelance roles and past experiences in various marketing positions, I have successfully developed and implemented online marketing strategies that resulted in significant increases in website traffic and conversion rates.

At KYI Digital, I have honed my skills in website optimization, utilizing tools like Google Analytics to conduct growth experiments and performance marketing campaigns. My efforts have led to a 35% increase in total conversions and a 30% improvement in click-through rates through effective A/B testing frameworks. I thrive on identifying growth opportunities through data analysis and continuously iterating on insights to maximize results.

My background includes managing budgets for paid media campaigns and coordinating influencer partnerships, which have enhanced brand visibility and engagement. I am eager to leverage my skills and experience in a dynamic environment where I can contribute to innovative marketing strategies and drive measurable growth.

Experience

Work history, roles, and key accomplishments

Current

Growth Marketer

Current

KYI Digital

May 2025 - Present (1 month)

Improved website and landing page performance through conversion rate optimization. Designed and managed targeted ad campaigns across platforms to drive high-quality traffic.

Website Optimization Google Analytics Conversion Rate Optimization Performance Marketing Technical SEO

Growth Marketeer

Onderwijs

Jun 2022 - Nov 2024 (2 years 5 months)

Developed online marketing strategy, resulting in a 35% increase of total conversions. Implemented Website CRO & A/B testing frameworks, resulting in a 30% Click Through Rate.

Website Optimization CRO A B Testing Stakeholder Management Technical SEO SEM

Growth Marketer Trainee

The Talent Institute

Jun 2022 - Nov 2022 (5 months)

Designed and front-end optimized a new website backend with a developer. Managed a budget of \u20ac10k for monthly paid media campaigns and optimized spend.

Website Optimization Paid Media Google Analytics Data Analysis Mailchimp Email Marketing

Marketing Coordinator

Hyatt Regency Hotel

Aug 2021 - Mar 2022 (7 months)

Coordinated influencer partnerships, resulting in a 20% following base on social media. Created marketing plans for seasonal and hotel promotional purposes.

Marketing Coordination Social Media Management Marketing Planning

Social Media Marketer

Taste Fusion Restaurants

Sep 2020 - Jan 2021 (4 months)

Managed social media platforms and scheduled content. Coordinated influencer partnerships, resulting in a 20% following base on social media.

Social Media Marketing

Brand Marketing Internship

Ovolo Hotels Hong Kong

Feb 2019 - Aug 2019 (6 months)

Managed social media platforms, scheduled content, and oversaw photoshoots. Communicated with F&B and management team to define communication strategy.

Brand Marketing Social Media Management Communication Strategy

Education

Degrees, certifications, and relevant coursework

Hogeschool Utrecht

Bachelor of Arts, International Communication & Media

Studied International Communication & Media at Hogeschool Utrecht, a university of applied sciences in the Netherlands. Focused on developing skills in various communication and media fields.