Olaf Herbst

Design, execute, and optimize automated customer journeys and lifecycle campaigns for diverse clients. Advise organizations on CRM workflows, segmentation strategies, and automation best practices.

Developed digital marketing channels and managed full-funnel campaigns to increase awareness, lead generation, and retention. Streamlined marketing automation processes and integrated Marketo with CRM, later implementing Microsoft Dynamics 365 Marketing.

Designed and implemented a global marketing automation strategy, optimizing lead management and nurturing. Led content planning, management, and performance analysis across digital channels.

Introduced a multilingual, multi-channel marketing automation system for IKEA Switzerland. Managed a five-person team responsible for database marketing, analytics, and budget control.

Directed all EMEA marketing programs including automation, digital advertising, webinars, and PR. Managed a six-person marketing and telemarketing team and coordinated budgets and lead generation programs.

Planned and executed corporate events and marketing communications materials to support business development.

Managed event marketing initiatives, including a 2,600-attendee international user conference. Coordinated sponsorship programs and managed large-scale event budgets.

Designed and executed marketing events and campaigns for major clients such as Mercedes-Benz, Coca-Cola, Deutsche Telekom, and the German Football Association (DFB). Co-created the 'Fan Club Nationalmannschaft' with DFB and Coca-Cola.

Master of Science in Sport, Business & Law (Diploma in Sport Economics) from the University of Bayreuth, completed in 2001.