Olaf Herbst

Designs, executes, and optimizes automated customer journeys and lifecycle campaigns for diverse clients. Advises organizations on CRM workflows, segmentation strategies, and automation best practices.

Developed digital marketing channels and managed full-funnel campaigns to increase awareness, lead generation, and retention. Integrated Marketo with the company's CRM system and later implemented Microsoft Dynamics 365 Marketing, improving lead nurturing and reporting accuracy.

Designed and implemented a global marketing automation strategy, optimizing lead management and nurturing. Led content planning, management, and performance analysis across digital channels.

Introduced a multilingual, multi-channel marketing automation system for IKEA Switzerland. Managed a five-person team responsible for database marketing, analytics, and budget control.

Directed all EMEA marketing programs including automation, digital advertising, webinars, and PR. Increased inbound leads by 25% and webinar attendance tenfold.

Planned and executed corporate events and marketing communications materials to support business development.

Managed event marketing initiatives, including a 2,600-attendee international user conference. Generated EUR 170M in pipeline impact and increased sponsorship income by 20%.

Designed and executed marketing events and campaigns for major clients such as Mercedes-Benz, Coca-Cola, Deutsche Telekom, and the German Football Association (DFB). Co-created the 'Fan Club Nationalmannschaft' with DFB and Coca-Cola.

Master of Science in Sport, Business & Law from the University of Bayreuth, completed in 2001.