At Good CX, I design, execute, and optimize automated customer journeys and lifecycle campaigns for diverse clients. I also advise organizations on CRM workflows, segmentation strategies, and marketing automation.
At Riverty Group GmbH, I integrated Marketo with the CRM system and later implemented Microsoft Dynamics 365 Marketing to improve lead nurturing and reporting accuracy. Earlier, I introduced a multilingual, multichannel automation system for IKEA Switzerland at Key-Work Consulting GmbH, where the campaign won the Best Use of the Apteco Marketing Suite Award.

