Verónica Olivera

Responsible for sales, market, and campaign analysis, implementation of ecommerce and digital marketing strategies, and monitoring campaign metrics and KPIs. Engaged in project management and communication with advertising agencies.

Led marketing strategy and CRM software for casino growth, developed and optimized the website, executed multichannel campaigns, and managed email marketing with A/B testing. Conducted competitive analysis and coordinated with global teams.

Developed and executed comprehensive marketing strategies for the Betmotion brand, managed campaigns, and created promotional content. Evaluated results and implemented offline marketing actions.

Provided marketing and communication consulting for SMEs, focusing on strategy development, digital marketing management, content creation, and SEO-optimized web development.

Conducted classes and graded exams in advertising, supporting students in their learning process.

Developed and executed brand strategy, managed digital marketing on social media and Google, coordinated with suppliers, and planned promotional events.

Created and executed digital strategies on social media, coordinated advertising campaigns, and supported product launches and events.

Pursuing a Master's Degree in Digital Business, focusing on the integration of digital technologies in business strategies and marketing.

Completed a degree in Marketing Analysis, gaining insights into market research, consumer behavior, and strategic marketing.

Earned a Bachelor's Degree in Communication Sciences, focusing on media, communication strategies, and public relations.