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@vernicaolivera
Digital marketing analyst with 10 years of diverse industry experience.
I am a seasoned digital marketing analyst with over 10 years of experience in both traditional and digital marketing, specializing in the online entertainment industry. My journey has taken me through various sectors, including food, technology, and retail, but my passion lies in the iGaming sector, where I have spent the last seven years honing my skills in digital marketing and CRM for the Latam market.
Currently, I serve as a Senior Ecommerce and Digital Marketing Analyst at El Dorado Supermarkets, where I implement effective ecommerce strategies and analyze market trends to drive sales. My previous roles have equipped me with a robust skill set in campaign management, SEO, and data analysis, allowing me to optimize marketing strategies and enhance customer engagement. I thrive in collaborative environments, working closely with cross-functional teams to achieve common goals.
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Work history, roles, and key accomplishments
El Dorado Supermarkets
Jan 2025 - Present (10 months)
Responsible for sales, market, and campaign analysis, implementation of ecommerce and digital marketing strategies, and monitoring campaign metrics and KPIs. Engaged in project management and communication with advertising agencies.
Geogaming Group
Apr 2021 - Jun 2024 (3 years 2 months)
Led marketing strategy and CRM software for casino growth, developed and optimized the website, executed multichannel campaigns, and managed email marketing with A/B testing. Conducted competitive analysis and coordinated with global teams.
eLace Media Services
Sep 2017 - Feb 2022 (4 years 5 months)
Developed and executed comprehensive marketing strategies for the Betmotion brand, managed campaigns, and created promotional content. Evaluated results and implemented offline marketing actions.
Self-employed
May 2016 - Jul 2020 (4 years 2 months)
Provided marketing and communication consulting for SMEs, focusing on strategy development, digital marketing management, content creation, and SEO-optimized web development.
University of Republic
Jul 2016 - Jul 2017 (1 year)
Conducted classes and graded exams in advertising, supporting students in their learning process.
MundoMac
Jun 2015 - May 2016 (11 months)
Developed and executed brand strategy, managed digital marketing on social media and Google, coordinated with suppliers, and planned promotional events.
Montecudine
Jan 2014 - Jan 2015 (1 year)
Created and executed digital strategies on social media, coordinated advertising campaigns, and supported product launches and events.
Degrees, certifications, and relevant coursework
Master's Degree, Digital Business
2022 - 2024
Pursuing a Master's Degree in Digital Business, focusing on the integration of digital technologies in business strategies and marketing.
Bachelor's Degree, Marketing Analysis
Completed a degree in Marketing Analysis, gaining insights into market research, consumer behavior, and strategic marketing.
Bachelor's Degree, Communication Sciences
Earned a Bachelor's Degree in Communication Sciences, focusing on media, communication strategies, and public relations.
Software and tools used professionally
You can contact Verónica and 90k+ other talented remote workers on Himalayas.
Message VerónicaFederico Santo
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