Alan Ruber
@alanruber
Chief Marketing Officer at SaaS Talent, building HubSpot-centered GTM systems and improving pipeline quality for B2B SaaS.
UruguayWhat I'm looking for
At SaaS Talent, I lead go-to-market strategy and build systems that support recruiting, advisory, and research-led services. I clarified positioning, ICPs, buyer journeys, and sales enablement, and built a HubSpot-centered growth system.
Through SaaS Talent, I led customer discovery and product-market fit validation for United Effects Ventures’ Clarity Research Program, producing insights for founders and investors. I also advised Pipeline CRM on product marketing and positioning, and partnered with EL Software Consulting on its GTM narrative and founder-led sales strategy.
At Aleph Group, I created cross-border business initiatives for the Meta Authorized Sales Partner program and reduced the average sales cycle from about 100 days to about 45. Earlier, at Nebius, Anzu.io, and NetApp, I worked across digital marketing, demand generation, automation, and lifecycle programs, with reported gains in traffic, lead quality, conversions, and pipeline.
Experience
Work history, roles, and key accomplishments
Chief Marketing Officer
SaaS Talent
Oct 2024 - Present (2 years 1 month)
Embedded as a senior GTM and marketing leader to diagnose, design, and operationalize go-to-market foundations across SaaS Talent and selected client engagements. Led GTM strategy, built HubSpot-centric growth systems, and improved pipeline quality through ICP refinement and messaging alignment.
Created and led Cross-Border Business initiatives as part of the Meta Authorized Sales Partner program. Developed GTM strategy, vertical selection, ICP definition, and outreach narratives, reducing average sales cycle from ~100 days to ~45 days.
Owned end-to-end digital marketing strategy across automation, CRM, CRO, content, and webinars. Implemented HubSpot-centric marketing automation and lead scoring, driving 800%+ YoY website traffic growth and significant demo pipeline.
Led global B2B marketing strategy across Demand, Product Marketing, and Growth. Migrated CMS & CRM into HubSpot, improving data visibility and ROI tracking, and increased lead quality by 45% and conversion rates by 70%.
Led Cloud Division webinar program, lifecycle marketing, and automation. Improved lead conversion by 40%+ and webinar-sourced pipeline by 100%+, and executed ABM, nurture campaigns, and CRO initiatives.
Education
Degrees, certifications, and relevant coursework
Northwestern University – Kellogg School of Management
MBA Exchange Program, Business Administration
Participated in the MBA Exchange Program at Northwestern University's Kellogg School of Management.
Universidad de San Andrés
Master's Degree, Marketing & Business Management
Earned a Master's Degree in Marketing and Business Management from Universidad de San Andrés.
Universidad Argentina de la Empresa
Bachelor's Degree, Public & Institutional Relations
Earned a Bachelor's Degree in Public and Institutional Relations, with a Public Relations Society of America-Certified Program.
Tech stack
Software and tools used professionally
Availability
Location
UruguayAuthorized to work in
Salary expectations
Job categories
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